LoanDepot


LoanDepot, sometimes stylized as loanDepot, is a Foothill Ranch, California-based holding company which sells mortgage and non-mortgage lending products. It is reportedly the second largest non-bank provider of direct-to-consumer loans in the United States.
The company was founded in 2010 by mortgage company entrepreneur Anthony Hsieh.

History

LoanDepot was founded in 2010 by entrepreneur Anthony Hsieh, who had previously founded mortgage companies LoansDirect.com, acquired by E*Trade, and HomeLoanCenter.com, acquired by LendingTree. The company's products at the time included fixed rate, jumbo, FHA and home equity loans, in addition to more controversial adjustable-rate mortgages and negative amortization products.
In November 2015, the company postponed a planned IPO, citing poor market conditions.
In March 2017, the company introduced technology to automate the loan process, allowing customers to apply for a mortgage without talking to a loan officer.
In January 2018, the company announced two products as part of its technology platform, now called Mello, a home improvement unit to allow contractors to offer financing to customers, and Mello Home, a platform to connect pre-approved buyers to realtors.
In September 2019, the company partnered with Century 21 Redwood Realty to form a new mortgage platform for the mid-Atlantic area, Day 1 Mortgage.