Loma Records


Loma Records was an American subsidiary record label of Warner Bros. Records managed by Bob Krasnow, then later Russ Regan. Its name was derived from Eloma, a cleared copyright Warner owned.

History

In March 1964, Warner Bros. president Mike Maitland announced the formation of Loma Records. Former promotional man and record producer Bob Krasnow was named the manager of the new label. Maitland explained the purpose of Loma was "an attempt to broaden singles coverage. There's so much product available through outside source, that we can afford to release it on Warner Bros., Reprise and now Loma." The first releases on the label were purchased masters.
R&B duo Ike & Tina Turner were one of the first signings to the label. Their single "Tell Her I'm Not Home" reached the Top 40 on the R&B charts in 1965. Most of the releases on Loma didn't make a big impact on the charts, but in 1967 Linda Jones had two Top 10 R&B hits. Other artists on the roster included the Olympics, J.J. Jackson, Lorraine Ellison, Mighty Hannibal, and Redd Foxx. Most artists on the label didn't make it to LP status until the release of a two-CD set in 1995 called The Best of Loma Records.
Krasnow resigned as the manager of Loma in 1965 and was replaced by Russ Regan. In 1968, Loma's roster and back catalog were absorbed into Warner Bros. In 1995, a compilation of its singles called The Best of Loma Records: The Rise and Fall of a 1960's Soul Label was released.
In 2002, Loma was briefly reactivated for the release of the self-titled CD of the jazz trio Yaya3, which featured drummer Brian Blade, saxophonist Joshua Redman, and keyboardist Sam Yahel.

Roster

Albums