Lords Mobile


Lords Mobile is a video game developed and published by IGG, and is available to download on Android, iOS, and Steam. The game is free to play and offers in-app purchases. According to App Annie, the game is one of the top grossing apps on the App Store and Google Play. The official description of the game states that it has more than 200 million players around the world.
In 2016, Lords Mobile won the Google Play Awards for "Best Competitive Game", and in 2017 it was nominated for "Best Multiplayer Game" and called "Android Excellence Game" by Google.

Gameplay

;Modes
Lords Mobile combines role-playing, rea
The game also has several additional gameplay modes:
Attacks and defenses in the game require developed tactical and strategic thinking. The player should not only know which heroes to take into battle, what equipment to wear, but also be able to make quick decisions that are correlated with the current situation. Capturing locations requires in many respects the coordinated action of several players of one guild.
;Guilds
Players can join or create guilds in order to collaborate with other players regardless of location. Guildmates are able to assist their allies with build time and research time. They can also earn rewards for their allies by defeating world monsters and making in-game purchases. Each guild has a leader who can assign the ranking and positions of the guild members. Guilds will have R4s whose duties vary depending on the guild, but typically involve deleting guild fest quests and allowing a member's alternative account in and out of the guild.
;Guild Fest
Guild Fest is a recurring event that takes place shortly after Kingdom versus Kingdom. During the week-long event, players select various quests to complete ranging from gathering resources off from tiles, gaining several 19+ level essences from darknests, training troops, and completing Hell Events. During Guild Fest, players are held captive by their guild for fear of failing a quest by leaving the guild. Guilds may also threaten to kick members out of the guild if they do not achieve a certain number of points during the event, sending numerous passive-aggressive guild messages if the guild is not achieving the ranking the guild desires. Ultimately, the guild will be awarded prizes for their participation in Guild Fest. However, the monetary value of these free rewards does not correlate to the amount of money players likely had to spend in order to achieve their minimum required score.
;Characters
Lords Mobile features over 45 characters known as Heroes. They are divided into three types: Intelligent, Strong, Agile. All Heroes are unique with different skills, attributes, designs, and backgrounds. The strategy of the game assumes the need to improve these characters. Additional Heroes are available through in-game purchase bundles while the game's launch Heroes are all available by completing Hero Stages.

Release and marketing

The company conducts massive promotions in different parts of the world : forms of marketing range widely from cooperation with a supermarket chain to inviting famous Youtubers and stars as representatives. The game's most notable celebrity endorsements are Taiwanese singer Jolin Tsai, Korean actress Song Ji-hyo Japanese comedian Daisuke Miyagawa and gravure idol Rio Uchida.

Reception

In his review for GameZebo Tom Christiansen pointed out that he barely made his way through the game's introduction.. He called the "saving grace" a PvE mode in which players can control Heroes in real time and launch skills. However, the rest of the gameplay for him seemed like a routine job, from which he wished the developers to get rid.

Awards and nominations