Lovely is a 2012 Telugu-languageromantic comedy film written and directed by B. Jaya. The film was produced by B. A. Raju and Anoop Rubens has composed the music for the film. The film stars Aadi and Shanvi Srivastava in the lead roles. The film was a joint production between R. R. Movie Makers and RJ Cinemas. Alongside direction, both editing and screenplay were also handled by B. Jaya. The Movie was released on 30 March 2012 and was a hit at the box office. It was dubbed in to Hindi as Vijay Meri Hai. The movie was remade in Odia in 2019 as Selfish Dil.
Plot
Akash is a practical and easy going young guy and he does not have a very good opinion about women and love stories. His friend Kittu is in a Facebook relationship with a girl named Lalli. When the time comes to meet each other, Kittu develops cold feet and out of a fear of rejection, sends in Akash to meet Lalli. On the other side, Lalli decides to send her friend Lavanya to the meeting. It is love at first sight for this ‘new’ couple and very soon, they develop a deep bond. Just when everything seems nice and rosy, Lavanya's father Mangalampalli Maharadhi enters the scene and he is not impressed with Akash's behavior. It is now up to Akash to convince Maharadhi to change his mind.
It was announced that Aadi, Shanvi, Vennela kishore and other crew members will be in the film. Dr. Rajendra Prasad played an important role in this film.
The "entertainment.oneindia.in" website has stated that "Overall, the film is an okay film with some decent entertainment values".
Box office
The film has completed 50 days on 18 May 2012 in 34 centres. The film has completed 100 daysrun on7 July 2012 in 12 centres.
Soundtrack
The audio of the film was released on 13 March 2012 through Aditya Music label in the market. The launch of the audio was held at Prasad Labs in Hyderabad on same day. The soundtrack of the film was composed by Anoop Rubens and its consists of seven songs. The lyrics for three songs were written by Anantha Sreeram and another three songs were written by Ramajogayya Sastry, Kandikonda, Sirasri and one song was written by the music director of film Anoop Rubens.