"Loving You" is a single by English recording artists Matt Cardle and Melanie C. It was written by Cardle, Jez Ashurst, Will Talbot, Jamie Scott, and Melanie C, and it was produced by Cardle, Scott, and Toby Smith. It features Cardle on drums and acoustic guitar. The single was released on 18 August 2013 in the United Kingdom as a digital download as the lead single from his third studio albumPorcelain. It has also been released in many countries worldwide, making it the first of his singles to be released outside the United Kingdom and Ireland. Despite only BBC Radio 2 playlisiting the song, which meant a lack of airplay on radio overall, it performed well in the charts. It reached number 14 on the UK Singles Chart, making it Cardle's third UK Top 40 single. It also reached number 42 on the Irish Singles Chart and number 11 in Scotland.
Background
Rumours of a duet between Cardle and Melanie C began in early May 2013 after she attended his concert at Union Chapel on 2 May. It was confirmed on 30 June on his website, when it was announced as the first single from his forthcoming album. Cardle said, "I met Melanie at the Isle of Wight Festival last year. I’m a big fan and I’ve always loved her voice." Speaking of the song he said, "I had already started writing "Loving You", and I thought with a few changes it could work perfectly as a duet". The song premiered on The Ken Bruce Show on BBC Radio 2 on 2 July 2013. A lyric video was uploaded on YouTube on the same day. On 25 July a Spanish version of the song, titled "Te Amo", was released on YouTube and made available to pre-order on iTunes.
Music video
Directed by Jonny Kight, the music video was filmed in south London, England on 4 July 2013. It premiered on YouTube on 21 July 2013. The video starts with Cardle sitting on his own in various rooms of a house. Mel C is revealed, also on her own, after the first chorus for her solo verse. Throughout, there are close up shots of their bodies laying together on a mattress, apart at first then becoming closer together until finally kissing at the end.
Promotion
On 6 July 2013, Cardle performed the song for the first time, as a solo in Stafford. On 16 August 2013 he performed the song with Melanie C live on British weekday breakfast television programmeDaybreak. On 21 August 2013 they performed the song live on British daytime television programme This Morning. Cardle and Chisholm went on a promotional trip to Germany in late August. They performed on German sports show Samstag Live on 24 August 2013. On 25 August 2013 they performed the song on German television programme Fernsehgarten. In October they did a promotional trip to Poland. They performed on Polish TV show Dzień Dobry TVN on 26 October 2013. They also performed on British chat show The Paul O'Grady Show on 15 November 2013.
Formats and track listings
These are the formats and track listings of major single releases of "Loving You".
