MTV Dance (British and Irish TV channel)


MTV Dance is a British pay television channel operated by ViacomCBS Networks UK & Australia. It was launched in 20 April 2001 and closed down on 23 May 2018 when it was replaced with Club MTV, with "We Are Your Friends" by Justice vs. Simian being the final music video to be played on the channel.
The channel played dance, EDM, trance, techno & house music.
MTV Dance Europe was later rebranded as the European version of Club MTV in June 2020, as was the Australian version a month later.

Concept and expansion

MTV Dance originally started out as a night-time programming slot on the now defunct digital music channel MTV Extra.
On 3 September 2001, The strand expanded to become a standalone music channel broadcast on Sky in both the United Kingdom and Ireland, where it initially timeshared with Nick Jr. every evening between 19:00 and 06:00. The sharing of a stream subsequently ended; since 13 August 2002 MTV Dance has broadcast as a 24-hour music channel.
MTV Dance began broadcasting in widescreen on 6 March 2012.

Expansion around Europe

On 7 March 2008, MTV Dance increased its presence around Europe, when MTV Networks Europe replaced the Europe-wide feed of MTV Base with a similar feed of MTV Dance.
From 10 January 2011 a feed of the MTV Dance channel launched in Italy on Sky Italia, replacing MTV Pulse.
In 2014, MTV Dance, as well as MTV Rocks and MTV Hits started broadcasting European versions, without commercials or teleshopping.
MTV Dance Europe was rebranded as Club MTV in June 2020.

Expansion into Australia

VIMN launched the channel in Australia on 3 December 2013. MTV Dance Australia was rebranded as Club MTV in July 2020.

Programming