MTV K


MTV K was an English-language online media hub under the MTV brand that focused on Korean pop music for a global audience. Owned and operated by parent company Viacom Media Networks, MTV K was based out of New York City and provided original media content including music video playlists, live performances, editorial, and other exclusive content in multiple languages.
MTV K first launched in 2006 as a television channel on DirecTV and was reformatted to online content in 2010. MTV K went silent around 2015.

Television channel

MTV K launched as a DirectTV premium channel that launched on June 27, 2006 as the newest brand under the MTV World banner after MTV Chi and MTV Desi. It showcased the best of Korean pop culture while also providing a platform for Korean-American talent. The target audience primarily consisted of Korean-Americans, Asian-Americans and K-pop lovers. Viewer-voted music video "My Name" by K-pop sensation BoA was the first video content to air on the channel.
After going off the air on April 30, 2007, MTV K made the shift to exclusively online content in 2010, focusing on original K-pop programming, music videos and editorial targeted for international fans of Korean pop music.

''MTV K Presents... Live in NYC'' live events

MTV K hosted several major K-pop artists in the iconic MTV Times Square studio, including Rain, Se7en and YG Family, Wonder Girls, 2PM, 4Minute, Beast, and B.A.P. The shows were formatted in the TRL-style with live performances, MV clips, and audience interaction.
MTV K Presents B.A.P Live in New York City started the next generation of K-pop consumption in the United States by providing a live stream of the three performances on MTVK.com during the event.

2013 relaunch

In April 2013, MTV K announced that the site was planning a major revamp to bring more exclusive content than ever. A "brand new MTV K" is expected to available in late 2013.