MTV Music (Italian TV channel)


MTV Music is an Italian pay television music channel operated by ViacomCBS Networks EMEAA.
As the main MTV brand has deviated from its original purpose and increased competition from other music channels and online services, MTV launched a new music channel, MTV Music.
The first version of the channel had launched in the United Kingdom and Ireland on 1 February 2011 replacing MTV Shows. The Italian version of the new channel then channel launched on 1 March 2011, replacing MTV Plus.
It is expected that MTV may launch MTV Music channels in other regions under a new global strategy to simplify the branding used across territories.
The main MTV station had been sold to Sky Italia on August 1, 2015 in Italy. It had no effect on MTV Music, as this TV station was not sold and continues to be a ViacomCBS property.

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Current programmes