MTV OMG


MTV OMG was a British pay television music channel operated by ViacomCBS Networks UK & Australia. It launched on 1 March 2018, replacing free-to-air sister music channel Viva. The audience profile on Sky Media showed that the channel mainly reached a target female audience with 59.88% of viewers being female, whilst only 40.12% of the viewers are male. The channel aired its own weekly OMG Top 20 charts, which were chosen by the channel.

History

In the month of July, starting in 2018, MTV OMG was temporarily renamed MTV Pride to coincide with Pride in London, which celebrates the LGBT+ community. Before 2018, this temporary renaming was carried out on its sister channel MTV Classic. The channel, along with Club MTV and MTV Rocks, closed on 20 July 2020. The last music video played on the channel was "Thank You for the Music" by ABBA.

Programming