Maëva Coucke


Maëva Coucke is a French model and beauty pageant titleholder who was crowned Miss France 2018. She represented France at Miss World 2018, where she placed in the top twelve, and also represented France at Miss Universe 2019, where she placed in the top ten. Coucke is the third Miss France winner from Nord-Pas-de-Calais within the span of four years, following Iris Mittenaere and Camille Cerf.

Early life and education

Coucke was born in Fougères in Ille-et-Vilaine, and raised in Ferques in Pas-de-Calais. Her father is a gendarme, while her mother is a childcare assistant originally from Avesnes-sur-Helpe. She has an older sister, Victoria, and a twin sister, Alizée. Her parents divorced when she was 13, and she was then raised by her mother.
In 2011, Coucke participated in the Elite Model Look contest with her twin sister. She later received her baccalauréat with a focus in management in 2013. Then, Coucke received a BTS in international business in 2015. In 2017, Coucke was a first year law student and wanted to become an in-house counsel. After being elected Miss France 2018, she decided to pursue an acting career.
She is a natural blonde, but has been dyeing her hair red since 2016.

Pageantry

Miss France 2018

Coucke started her pageantry career in 2013, when she was crowned Miss Boulogne 2013. In October 2016, Coucke was crowned Miss Pévèle 2016 and therefore, was allowed to compete in the Miss Nord-Pas-de-Calais 2017 competition. On 23 September 2017, she was crowned Miss Nord-Pas-de-Calais 2017 in Orchies, then represented Nord-Pas-de-Calais at Miss France 2018. Coucke won the competition, and was crowned Miss France 2018. She is the third woman from Nord-Pas-de-Calais to win the title, following Miss France 2016 Iris Mittenaere and Miss France 2015 Camille Cerf.
Coucke began to raise awareness for breast cancer after her mother was diagnosed with the disease in 2012. As Miss France 2018, she promoted the development of breast cancer prevention and screening. She was involved in make-up and dance workshops in hospitals to help women undergoing cancer treatment feel more confident in themselves. On 1 October 2018, she launched the Breast Cancer Awareness Month at the Eiffel Tower which was lit up in rosy pink lights to support Breast cancer awareness.

Miss World 2018

Coucke represented France at Miss World 2018, where she placed in the top 12. At Miss World 2018, she won the Top Model fast track event, giving her direct access into the top thirty. She is the first French representative to win the Top Model event. She was also Top 5 in the Multimedia competition and won the first round of the Head to Head challenge.

Miss Universe 2019

After Vaimalama Chaves opted not to compete in an international pageant, the Miss France Organisation confirmed on 23 September 2019 that they had appointed Coucke to represent France at Miss Universe 2019. During the swimsuit competition she slipped and fell down right in front of the photographers. The incident was widely reported in the Francophone media but it did not prevent her to place in the top 10, likely because her fall was caused by the overly slippery floor of the venue, as evidenced by the fact that four other contestants tripped or fell exactly at the same spot. In the end she entered the top 20 as one of the five semifinalists from the Europe region and finished the competition in sixth place.