Main Line Broadcasting


Main Line Broadcasting was an American media company, based in Philadelphia, Pennsylvania. At its peak, Main Line Broadcasting owned 19 radio stations in four markets in the United States. The company was founded by Dan Savadove, and was most recently run by CEO Marc Guralnick. Main Line was backed by the Arlington Capital Group, a private equity company.
Main Line's original operating strategy was to purchase and operate radio stations in mid-size Arbitron markets, generally those ranked between 50 and 150 in Arbitron's market size list.

History

Main Line's first acquisition was Dame Broadcasting's 5-station group in Hagerstown, Maryland in August 2005. In December 2005, Main Line purchased four stations from MainQuad Broadcasting in the Richmond, Virginia market.
In May 2007, Main Line doubled in size with the purchase of ten stations from Radio One in the Louisville, Kentucky and Dayton, Ohio markets. In October 2008, it downsized its Louisville, Kentucky cluster as part of company-wide budget cutting. In doing so, the entire WLRS airstaff was released. WLRS retained its rock format.
On April 17, 2014, L&L Broadcasting announced that it has agreed to purchase all of Main Line's stations as part of a merger with Alpha Broadcasting. The combined entity will be known as Alpha Media. The sale closed on July 1, 2014.

Former Stations

All of these stations are owned by Alpha Media as of July 1, 2014.
DMAMarketStationFrequencyBrandingFormat
53Louisville, KYWGZB-FM96.5B96.5Urban
53Louisville, KYWDJX-FM99.799.7 DJXContemporary Hit Radio
53Louisville, KYWMJM-FM101.3Magic 101.3Urban AC
53Louisville, KYWXMA-FM102.3102.3 The MaxHot AC
53Louisville, KYWGHL105.1Greatest Hits LouisvilleClassic Hits
56Richmond-Petersburg, VAWLFV93.193.1 The WolfSouthern Country
56Richmond-Petersburg, VAWWLB98.998.9 LibertyVariety Hits
56Richmond-Petersburg, VAWARV-FM100.3Big Oldies 107.3Oldies
56Richmond-Petersburg, VAWBBT-FM107.3Big Oldies 107.3Oldies
60Dayton, OHWROU-FM92.192.1 WROUUrban AC
60Dayton, OHWGTZ-FM92.9Fly 92.9Variety Hits
60Dayton, OHWCLI-FM101.5Click 101.5Modern Hit Music
60Dayton, OHWDHT-FM102.9Hot 102.9Rhythmic Contemporary
60Dayton, OHWING-AM1410ESPN 1410Sports
166Hagerstown, MD-
Chambersburg, PA
WQCM-FM94.394.3 WQCMRock
166Hagerstown, MD-
Chambersburg, PA
WIKZ-FM95.1Mix 95.1Adult Contemporary
166Hagerstown, MD-
Chambersburg, PA
WDLD-FM96.7Wild 96.7Rhythmic Contemporary Hit Radio
166Hagerstown, MD-
Chambersburg, PA
WCHA-AM800True Oldies 96.3Oldies
166Hagerstown, MD-
Chambersburg, PA
WHAG-AM1410True Oldies 96.3Oldies
166Hagerstown, MD-
Chambersburg, PA
W242BY96.3True Oldies 96.3Oldies