Malcolm CasSelle is an American businessman. He was the CIO of OPSkins and was the President of WAX. Prior to WAX, CasSelle served as CTO and president of New Ventures at tronc, Inc.. Prior to tronc, Inc., he was senior vice president and general manager, Digital Media of SeaChange Internationa, which he joined as part of the company's acquisition of Timeline Labs, where he served as CEO. Previously, CasSelle led startups in the digital industry, including MediaPass, Xfire and Groupon's joint venture with Tencent in China. CasSelle has also been an active early stage investor in companies including Facebook, Zynga, and most recently Bitcoin-related companies.
In 1995, CasSelle co-founded and served as the CTO of NetNoir, one of the first media production websites focused on Afrocentric culture. The company was the first outside company to be accepted into the AOL Greenhouse Program. From 1998 to 2002 he served as a senior vice president and advisor to the CEO at Pacific Century CyberWorks, a publicly traded telco service provider based in Hong Kong. He served as a director of Hong Kong-based Capital Union Investments from 2006 to 2013 where he managed private direct investments into late-stage web companies. He was also a top executive at Groupon’s joint venture with Chinese instant messaging and gaming giant Tencent. In April 2012, he was named CEO of the global social network for core video game players, Xfire. Since January 2013, he has served as CEO of MediaPass, an online paywall solution designed to generate subscription-based revenues for digital content. That same year, CasSelle co-founded Timeline Labs a social mediatracking software company where he served as CEO. In December 2014, the company was acquired by SeaChange International. Following the acquisition, CasSelle served as Senior Vice President and General Manager, Digital Media of SeaChange International. In February 2016, CasSelle was named CTO president of new ventures at tronc, formerly Tribune Publishing. CasSelle served as the President of Worldwide Asset eXchange and CIO of OPSkins until 2018.
