Market Explorer


Market Explorer is an online tool whose main purpose is to allow strategy and planning executives to see which countries offer the greatest opportunities for their products and services. The tool was launched in November 2015 by EIU Canback, a management consulting firm that leverages predictive analytics for strategic purposes. Data is available from 2005 to 2030, with the aim of helping businesses to form a view on markets over time.

Methodology

The online tool uses data compiled from official sources as well as The Economist Intelligence Unit's demographic projections and income forecasts to provide comparable target market estimates across countries and cities.

Locations

Market Explorer covers over 90 countries and more than 200 cities across Europe, North America, Latin America, Asia, Africa and the Middle East.