In economics and particularly in industrial organization, market power is the ability of a firm to profitably raise the marketprice of a good or service over marginal cost. In perfectly competitive markets, market participants have no market power. A firm with total market power can raise prices without losing any customers to competitors. Market participants that have market power are therefore sometimes referred to as "price makers" or "price setters", while those without are sometimes called "price takers". Significant market power occurs when prices exceed marginal cost and long run average cost, so the firm makes economic profit. A firm with market power has the ability to individually affect either the total quantity or the prevailing price in the market. Price makers face a downward-sloping demand curve, such that price increases lead to a lower quantity demanded. The decrease in supply as a result of the exercise of market power creates an economic deadweight loss which is often viewed as socially undesirable. As a result, many countries have antitrust or other legislation intended to limit the ability of firms to accrue market power. Such legislation often regulates mergers and sometimes introduces a judicial power to compel divestiture. A firm usually has market power by virtue of controlling a large portion of the market. In extreme cases—monopoly and monopsony—the firm controls the entire market. However, market size alone is not the only indicator of market power. Highly concentrated markets may be contestable if there are no barriers to entry or exit, limiting the incumbent firm's ability to raise its price above competitive levels. Market power gives firms the ability to engage in unilateral anti-competitive behavior. Some of the behaviours that firms with market power are accused of engaging in include predatory pricing, product tying, and creation of overcapacity or other barriers to entry. Unilateral market power is one of the most common causes of prices being higher than the competitive equilibrium. Market power has been seen to exert more upward pressure on prices than do variations in the quantity of sellers present in the market. This is due to effects relating to Nash equilibria and profitable deviations that can be made by raising prices. If no individual participant in the market has significant market power, then anti-competitive behavior can take place only through collusion, or the exercise of a group of participants' collective market power. The Lerner index and Herfindahl index may be used to measure market power.
Oligopoly
When several firms control a significant share of market sales, the resulting market structure is called an oligopoly or oligopsony. An oligopoly may engage in collusion, either tacit or overt, and thereby exercise market power. A group of firms that explicitly agree to affect market price or output is called a cartel.
Monopoly power
is an example of market failure which occurs when one or more of the participants has the ability to influence the price or other outcomes in some general or specialized market. The most commonly discussed form of market power is that of a monopoly, but other forms such as monopsony, and more moderate versions of these two extremes, exist. A well-known example of monopolistic market power is Microsoft's market share in PCoperating systems. The United States v. Microsoft case dealt with an allegation that Microsoft illegally exercised its market power by bundling its web browser with its operating system. In this respect, the notion of dominance and dominant position in EU Antitrust Law is a strictly related aspect.
Measurement
Concentration ratios are the most common measures of market power. The four-firm concentration ratio measures the percentage of total industry output attributable to the top four companies. For monopolies the four firm ratio is 100 per cent while the ratio is zero for perfect competition. The four firm concentration domestic ratios for cigarettes is 93%; for automobiles, 84% and for beer, 85%. Another measure of concentration is the Herfindahl-Hirschman Index which is calculated by "summing the squares of the percentage market shares of all participants in the market". The HHI index for perfect competition is zero; for monopoly, 10,000. U.S. courts almost never consider a firm to possess market power if it has a market share of less than 50 percent.
Elasticity of demand
Market power is the ability to raise price above marginal cost and earn a positive economic profit. The degree to which a firm can raise price above marginal cost depends on the shape of the demand curve at the profit maximizing output. That is, elasticity is the critical factor in determining market power. The relationship between market power and the price elasticity of demand can be summarized by the equation: PED is negative and moreover less than –1, which is to say that demand is elastic at the monopolist’s optimum point, since a point at which demand is inelastic cannot be the optimum – marginally increasing price and thus lowering output would both increase revenue and decrease cost. Hence the ratio P/MC is always greater than one. The higher the P/MC ratio, the more market power the firm possesses. As PED increases in magnitude, the P/MC ratio approaches one, and market power approaches zero. The equation is derived from the monopolist pricing rule:
