Marvin Sands


Marvin L. Sands was an American businessman, and the founder and CEO of Constellation Brands, a Fortune 500 beer, wine and spirits company.

Early life

Marvin Sands was the son of Mordecai E. Sands, who was a partner in a winery in Long Island City, Queens, New York since 1932.
Sands earned a bachelor's degree from the University of North Carolina at Chapel Hill, and served as an ensign in the US Navy during World War II.

Career

Sands founded the Canandaigua Wine Company in 1945 at age 21.
Sands tried to establish a brand, and was unsuccessful with King Solomon kosher wine and an eponymous Sands brand. In 1954 he produced a "flaming-red blend of dessert wine" called Richard's Wild Irish Rose, named after his son Richard, and this grew to become more than 90% of their sales in the 1960s.
By 1980, annual sales topped $50 million. The company was renamed Constellation Brands in 2000. It has acquired several companies including Robert Mondavi wine and Svedka vodka.
Sands served as the company's CEO from its inception until 1993, when he was succeeded by his son Richard Sands.

Personal life

Sands lived in Canandaigua, New York.