Masaba Gupta


Masaba Gupta is an Indian fashion designer with her own label called House of Masaba.

Early life

She was born to West Indies cricketer Sir Viv Richards and Indian actress Neena Gupta. Gupta grew up in Mumbai. At the age of 8 she aspired to become a tennis player but walked away from the profession at 16. Passionate about dance and music she wanted to join Shiamak Davar's dance group, but left when her mother discouraged it. She subsequently took up a course in music and dance in London but dropped out when she felt lonely and homesick.
Gupta later joined Premlila Vithaldas Polytechnic of Shreemati Nathibai Damodar Thackersey Women's University.
Gupta's parents never married and was raised by her mother. Her mother subsequently moved the family from New Delhi to Mumbai. Gupta found a father figure in her late maternal grandfather. When she turned 20 she reconnected with her father and the two now share a strong bond. Gupta has stated that her attendance at a school was sometimes marred with racism from other students.

Career

At 19, she applied for Lakme Fashion Week in Mumbai with support from Wendell Rodricks. Gupta is well known for the creative and artistic names she gives each collection. She named her first collection Kattran. Her LFW 2014 collection "Wanderess," was "inspired by novelist Roman Payne’s doe-eyed gypsy girl character, Saskia" in his novel, The Wanderess.
Gupta's design aesthetic has been defined as a blend of contemporary and traditional with modernity taking the upper hand. She specializes in ethnic wear for women and uses silk, chiffon and cotton as well as rich embroidery work. She is noted for her unconventional prints along with feminine drapes and silhouettes. DNA remarked her work has "a unique Indianness in a very modern context", citing her "Tamil script sarees and jackets" and the way she uses cotton and muslin. Gupta was named one of the "Ten best Indian fashion designers you should know.", by an Indian-based publication.
In 2016, Gupta collaborated with Maybelline New York to produce a collection of clothes inspired by a new lipstick line that the company was launching. She later admitted that the project fell through for a variety of logistical reasons. She has stated that the biggest regret of her career was her Stylista collection.
In 2017, she was tasked with representing India in an exhibit showcasing re-designs of Levi's iconic trucker jacket. She chose to use her signature cow motif. The exhibit also featured a re-design by Justin Timberlake and other celebrities.
In 2018 she launched a hijab-saree line targeting Muslim women who want to wear Indian high fashion.
In 2019, Netflix announced a new TV Series starring Gupta and her mother, actor Neena Gupta.

Personal life

Gupta married film producer Madhu Mantena in 2015 in a civil ceremony. In late 2018 the couple announced that they were on a trial separation. In March 2019 they officially divorced. However, the two have remained good friends.

Social media influence

Gupta has been credited to be the first Indian designer to do a fashion show via Instagram. She claims
60% of her sales happen through WhatsApp.

Television