Mecca-Cola
Mecca-Cola is a cola-flavoured carbonated beverage. The flagship product of the Mecca Cola World Company, it is marketed as an alternative to U.S. brands such as Coca-Cola and Pepsi-Cola to "pro-Muslim" consumers. The product's name contains the traditional Latin-alphabet transliteration of مكة, "Mecca" in Saudi Arabia.
Details
Mecca-Cola was launched in France, in November 2002, by Tawfik Mathlouthi, as a means of aiding Palestinians by tapping into demand for alternative products in European countries. He had been inspired by a popular Iranian soft drink, Zamzam Cola and only decided to launch his own brand when he was unable to agree on terms for a distribution contract with Zamzam, as well as providing an alternative for his sons instead of Coca-Cola, as found in an interview from the New York Times.Mecca-Cola is now sold in some parts of the Arab World as well as in certain regions of Europe. It has also been bought and consumed in certain parts of the United States, Britain, India and Canada. Although the product was created in France, the company is currently based in Dubai in the United Arab Emirates. Part of its corporate philosophy is, according to the Muslim charity precept, to support charities, and in particular to help the Palestinian people. It pledges to donate 10% of its profits to fund strictly humanitarian projects in the Palestinian territories, and another 10% to charities in the countries in which the drink is sold. This activist stance is reflected in the company slogan, which appears on all its products: "Shake your Conscience." The company also suggests that people avoid mixing the drink with alcohol. Mecca is the Islamic holy city, giving the name of the cola a religious connotation.
In addition to several different presentations of its cola, the company also sells a range of fruit-flavoured soft drinks under the Mecca-Cola name. The company was the sponsor of — and Mecca-Cola the official drink of — the October 2003 Summit of the Organisation of the Islamic Conference, held in Malaysia.
In a BBC documentary produced in 2003, Qibla Cola's Zafer Iqbal and Mecca Cola's Mathlouthi are shown promoting their "Message in a Bottle".
In 2012 the Federal Supreme Court of the United Arab Emirates decided that "Mecca-Cola" could not be registered as a trademark, due to a law disallowing religious connotations in trademarks.
International distribution
By 2008 Mecca Cola was distributed in 64 countries across the world. Distribution in each country started on a unique date. A partial list of countries where it is distributed is as follows:| Country | Date launched | Notes |
| France | November 2002 | The company originally started in France before moving to Dubai. It is also the company's top market. However, it only holds 1.7% of the market share. |
| Pakistan | November 2003 | In the company's top 5 markets |
| Malaysia | October 2003 | In the company's top 5 markets |
| Yemen | June 2003 | In the company's top 5 markets, holding 22% of market shares |
| Algeria | August 2003 | In the company's top 5 markets, holding 19% of market shares |
| Saudi Arabia | February 2003 | All products are distributed through an $80 million plant set up here |
| UAE | April 2003 | The company is currently headquartered here. |
| Oman | 2003 | |
| Qatar | 2003 | |
| Kuwait | 2003 | |
| Iraq | April 2003 | |
| Lebanon | February 2003 | |
| Jordan | 2003 | |
| Syria | 2003 | |
| India | March 2004 | Launched first in Jammu and Kashmir, then in Gujarat. |
| Bangladesh | May 2005 |