MeisterSinger (watchmaker)


MeisterSinger is a manufacturer of mechanical wristwatches. The company is based in Münster, Germany. Annual sales are claimed to be 10,000 pieces.

History

Weller Manfred Brassler, a self-taught jeweler, founded the company "Watch People" with Klaus Botta in 1989. The watches produced were primarily quartz. He sold the company in 1999 so that he might pursue his interest in the creation of higher-end mechanical timepieces. In 2001 MeisterSinger was formed. The name was chosen to draw parallels to a title given to German singers in the Middle Ages who had discovered new melodic elements.

Design

MeisterSinger watches distinguish themselves from others by the fact that they use a single hand rather than two or three. This feature of sundials and some old clock towers, for example Westminster Abbey, acted as inspiration behind the design. In 2013 MeisterSinger released a watch based on the Westminster Abbey clock face to commemorate the 60th anniversary of the coronation of Queen Elizabeth II.
Additionally, to create a sense of symmetry, the hours 1-9 are prefixed with a "0" such that every number on the dial has double-digits.
Historically MeisterSinger used movements sourced from ETA SA, but due to limited availabilitychose to develop their own in-house movement.

Awards

In 2015 the MeisterSinger Circularis won an IF product design award. In 2016 the Adhaesio model won both an IF award and a Red Dot award.