Menulog Pty. Ltd. is an Australian and New Zealandonline food and beverage ordering app. The e-commerce platform is headquartered in Sydney and owned by parent Dutch company Just Eat Takeaway. Menulog has over 15,000 restaurant partners across Australia, including US international franchises like McDonald's, KFC, Pizza Hut, Subway and South African Portuguese chicken franchise Nando's and national franchises like Hungry Jack's, Red Rooster, Crust Pizza Stores, Pizza Capers and Oporto, as well as state and localised suburban restaurants offering more than 130 cuisines. Menulog operates in all major Australian states and cities. The company also has over 500 restaurant partners throughout New Zealand.
History
Menulog, based in Sydney, was founded by Dan Katz, Leon Kamenev and Kevin Sherman in 2006. Since its founding the company has handled over 22 million meal orders. In 2007, the same year Menulog launched its first in-store ordering device, the business expanded to Australian citiesBrisbane, Canberra and Melbourne. The following year, Menulog launched in Adelaide and Perth and expanded its reach further launching in New Zealand in 2012. In 2009, Menulog launched its first iOS app and its first Android app in 2011. In February 2015, Menulog and EatNow announced their agreement to merge, forming Menulog Group Limited. In May 2015, the company was bought by Just Eat, which funded the deal by issuing new shares for 855 million Australian dollars. In 2016, after reaching a ten million annual order milestone, the group rebranded with a new logo and saw the appointment of former Groupon CEO Alistair Venn as managing director. In 2019, Menulog's British parent company, Just Eat, agreed to merge with Amsterdam-based rival Takeaway.com in an £8.2 billion deal. Menulog is now a subsidiary of the combined corporation, Just Eat Takeaway.
Recognition and media
Menulog's research and insights into Australian food trends are regularly featured in the media, with a 2015 study showing Australia's hungriest suburbs published in The Daily Telegraph and The Herald Sun. Menulog's annual Tasty Takeaway awards, which recognise the nation's most popular takeaway restaurants, have appeared on news.com.au. In October 2016, Menulog created Australia's first 23ct gold pizza in partnership with Pizza Design Co. Parramatta. The event was covered by Sunrise and Nine Kitchen. Menulog was awarded the CANSTAR Blue Award for Customer Service in 2017. At the 2017 CEO Magazine 'Executive of the Year' Awards, Menulog's CFO Morten Belling was named CFO of the Year and managing director Alistair Venn was named Runner-up in his respective category. In October 2017, Menulog launched a campaign with actor Jeff Goldblum to encourage more Australians to order meals online. The campaign was launched at Sydney's Circular Quay featuring a movie marathon. In June 2020, Menulog began an extensive advertising campaign using the rapper, Snoop Dogg, in parody of his extravagant lifestyle; as he sings/raps, various people handle food, and he also sits on a chromed motorbike. Many TV watchers observed a short subtitle saying “Paid Actor”, so that the advertisement was compliant with Australian "Ad Standards" regulations that require this clarification for certain endorsements.
