Merkle Inc.


Merkle Group Inc. is a global performance marketing agency based in Columbia, Maryland and is part of Dentsu Aegis Network.

History

Merkle Computer Systems, Inc. was founded in 1971 as part of Merkle Press. Chairman and CEO, David Williams, purchased Merkle for $5.2 million in 1988, at the age of 25, and was the company's 24th employee. Merkle had $3.0 million in revenue in 1988 and $846 million in 2018. The company evolved from a database marketing firm into a full-service performance marketing agency. In 2017, Advertising Age ranked Merkle as the 9th-largest CRM/Direct Marketing Agency in the world, and the 5th-largest US search marketing agency.