Messi is a petcougar, model and Internet celebrity, owned by Russian couple Alexandr and Mariya Dmitriev, who they adopted in 2016 from a local petting zoo. They live with Messi in a two-storey house on a large plot of land in Penza, Russia. In 2017, the Dmitrievs started an Instagram account and a YouTube channel for Messi, which became very popular by 2018 and continues to grow in subscribers. Messi also shared the property and attention of the Dmitrievs with a 10-year-old female cheetah named Itchel, who was given to the Dmitrievs by a circus trainer in December 2019 and revealed in January 2020. Itchel the cheetah died in April 2020 due to lung cancer.
Early life
Messi was born in a zoo at Saransk, Russia. He was one of three newborn cougars at the zoo to be named after professional football players for FC Barcelona; Messi was named after Lionel Messi, and the other two were named Suarez and Neymar. The cubs were given these names because Saransk was one of several cities proposed to host the 2018 FIFA World Cup in Russia. Messi was later sold to a petting zoo in Penza when he was three months old. Messi was significantly smaller than other typical male cougars, and as the species is not native to Russia, he could not be released into the wild. He had numerous other health issues as well, which deemed him unable to live in a zoo or wildlife sanctuary either. Furthermore, workers at the petting zoo originally planned to euthanize him. In 2016, Alexandr and Mariya Dmitriev visited the Penza zoo and met Messi for the first time. The couple experienced "love at first sight," and noticed Messi's exceptionally gentle personality. The Dmitrievs considered purchasing Messi as a pet, and made the final decision to purchase Messi from the petting zoo.
Domestic life
When they first purchased Messi, Alexandr and Mariya Dmitriev lived in a small studio apartment in Penza. The hallway of the apartment was modified and was designated as Messi's play area. Messi uses toys such as empty bottles and balls. Messi has a gentle and calm personality, and has never attacked a person. The Dmitrievs sometimes refer to him as "kitten." Messi is regarded by his owners as similar to a domestic dog. He has been trained at a local dog training facility and has learned around ten formal commands. The Dmitrievs walk Messi regularly using a leash, coat, and harness through various environments. Messi is fed twice a day, and his diet mostly consists of rawturkey, beef, and chicken. It costs the Dmitrievs about 630 rubles per day to feed him. The couple regularly bathes Messi in a bathtub and sometimes trim his nails. Messi is house-broken and prefers to stay inside when there is snow outside.
Media attention
In 2017, the Dmitrievs started an Instagram account and YouTube channel for Messi, both called "I_am_puma". Pictures and videos published to these social media accounts show various aspects of daily life with the cougar. Messi's social media accounts quickly grew in popularity; by January 2018, the Instagram account already had almost 150,000 followers and over 50 million views. The Instagram account currently has over 1,400,000 followers, and the YouTube channel has over 1,000,000 subscribers. Mariya is the manager of the social media accounts.
Criticism
Despite mostly favorable attention on social media, some have criticized the Dmitrievs for keeping Messi under domestic circumstances. Opposers of the domestication of wild animals fear that Messi's wild needs will not be met, and that once Messi reaches sexual maturity he may become more prone to dangerous behavior. They advise the Dmitrievs to send Messi to a wildlife reserve or sanctuary. The Dmitrievs, however, believe that Messi would not be able to survive in a wild setting. Messi has been neutered for his own health which removes some criticism.
