Michael Kulich was born to parents of Russian-Jewish descent and raised in Westport, Connecticut. He graduated from Staples High School in 2004. Kulich was suspended in high school for selling Playboy magazines out of the trunk of his car.
Monarchy Distribution
Monarchy Distribution launched their first studio "Assence Films" in February, 2012 in a partnership with Exile Distribution. Assence's first title "Anal Artists" starring Sasha Grey gained notoriety for the studio brand when Kulich offered a portion of the proceeds to the National Education Association and the donation was rejected. In March 2012, Monarchy launched 'OGEE Studios' on the heels of the success of Assence Films. In April 2012, Monarchy announced that they had signed a deal with Blue Coyote Pictures to handle the distribution for a new Transsexual line called Tranny Factory. In August 2012, Kulich gained notoriety when he offered an adult film offer to Valeria Lukyanova, the Ukrainian model who resembles a real life barbie doll. Lukyanova never responded to the $10,000 offer. Following the Go Daddy commercial for Super Bowl XLVII starring Bar Refaeli and Jesse Heiman, Kulich made an offer to Heiman to appear in an adult film. Heiman refused, stating he would hold out for Playgirl. In February 2012, Earlie Johnson of Muskegon, Michigan's house was burglarized and his $7500 porn collection was stolen. Kulich stepped up to replace the collection. In July, 2013 after TheDirty.com broke a story that Anthony Weiner had been caught sexting and involved in inappropriate conduct, Kulich announced that he was producing a movie entitled "Don't Pull Out" in which 15% of the proceeds would be donated to Weiner's campaign. In December 2013, IAC PR Executive Justine Sacco tweeted "Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” The tweet spiraled out of control and went viral and trending on Twitter for more than 2 days. Kulich reached out to Sacco offering a role in a film entitled "Justine's African Vacation" offering her 5 interracial scenes for $10,000 and 10% of the movies profits. In January 2014, Kulich announced the launch of Skweez Media, a new VOD site catering to Adult Entertainment. In February 2014, a film titled The Real Housewives ofWestport was released. It is based on Kulich's hometown: Westport, Connecticut. In February 2014, Kulich announced that he had launched Stunner PR, a full service publicity firm catering to Adult Entertainment Companies and Adult Performers.
