The Ministry of Agriculture, Food and Rural Affairs works to advance government efforts to promote a competitive and productive agri-food sector and to provide economic growth and opportunities in rural Ontario. The mandate of the Ministry is set by the Premier of Ontario and conveyed to the Minister of Agriculture, Food and Rural Affairs through a mandate letter. The mandate letter for 2014-2015 contains the following priorities:
Supporting the growth of the agri-food sector
Ensuring sustainability of agriculture
Providing business supports to farmers
Expanding agriculture in the north
Fostering vibrant rural economies
Foodland Ontario
, founded in 1977, is a consumer promotion program for the governmentof Ontario. Foodland Ontario currently falls under the administration of the Ministry of Agriculture, Food, and Rural Affairs in Ontario. Through market research, advertising campaigns, working with local farmers and reaching out to retail locations, Foodland Ontario's mission is to "spread the word about the great taste, nutrition and economic benefits of buying Ontario food to all people in Ontario". According to the Ministry, Foodland Ontario commercials such as the "Good things grow in Ontario" campaign reach more than 90% of the target audience including television, radio, billboard and print media campaigns. Food retailers such as grocery stores and farmer's markets display the logo to promote Ontario foods and capture niche markets for products such as health food. In 2011-12, over 700,000 copies of Foodland calendars and 250,000 copies of two Foodland cookbooks were distributed across the province.
Ministry agencies
The Ministry is responsible for the following agencies:
Prior to confederation, the Bureau of Agriculture of the Province of Canada was responsible for collecting facts and statistics relating to the agricultural, mechanical and manufacturing interests. Under the terms of the British North America Act of 1867, the Lieutenant Governor of Ontario was empowered to appoint, as one of the executive officers of the government, a Commissioner of Agriculture and Public Works. On March 4, 1868, the Act for the Encouragement of Agriculture, Horticulture, Arts, and Manufactures received royal assent, establishing the Department of the Commissioner of Agriculture and Public Works. The Commissioner was referred to simply as the Commissioner of Agriculture and Arts when dealing with matters relating to arts and agriculture, and as the Commissioner of Public Works, when dealing with matters relating to public works. However, a separate Department of Public Works was established in 1869, taking over the public works functions. However, one individual continued to be commissioner for both portfolios until 1874. The agricultural and arts functions of the department were carried out by the Commissioner through the Bureau of Agriculture and Arts. "Arts", at the time, referred to the practical application of an industrial, manufacturing, or scientific pursuit, rather than to its current meaning. Additionally, a variety of both agricultural and arts-related agencies were required to report to the commissioner, and to provide statistical information to the bureau. The department also had responsibility over immigration between 1869 and 1874. In 1874, a separate Commissioner for the Department of Public Works was created. In 1877, the Department of the Commissioner of Agriculture and Arts was formally established. The Commissioner acted as head of the Bureau of Agriculture and Arts from 1877 until 1882, as well as the Bureau of Industries, which replaced the Bureau of Agriculture and Arts, from 1882 until 1888. In 1880, the "arts" related responsibilities of the Commissioner, and the bureau, were transferred to the Department of Education. The name of the department, however, remained the Department of the Commissioner of Agriculture and Arts until 1888. In 1888, the department was renamed the Department of Agriculture. With this change, the head of the department was renamed to the Minister of Agriculture, with cabinet standing. Prior to the First World War, the department were responsible for a wide range of functions including the Office of the Registrar General ; the Clerk of Forestry ; the Inspector of Factories ; the Inspector of Mines ; and the Provincial Inspector in Road-making. After the First World War, the department's function became increasingly more focused in the regulation and promotion of agricultural activities. The department was briefly responsible for telephone services between 1960 and 1971. In 1966, the department was renamed the Department of Agriculture and Food. By this time, rural development has emerged distinctly as an area of focus. With the reorganization of the government in 1972, the department was renamed the Ministry of Agriculture and Food. In 1994, the Ministry of Agriculture and Food was renamed the Ministry of Agriculture, Food and Rural Affairs.
