Mintel
Mintel Group Ltd is a privately owned, London-based market research firm. The corporation also maintains offices in Chicago, New York City, Mumbai, Belfast, Shanghai, Tokyo, Sydney and Seoul. Mintel databases, analysis, and forecasts are accessible to subscribing clients, those who purchase standalone reports, and to students in participating university libraries.
Mintel has been compared to the somewhat larger Euromonitor International in three ways: each "operates in the Business Support Services industry" and both are 1972-founded, London-based.History
Products
Mintel Comperemedia tracks direct mail and print advertising in the United States and Canada, and email marketing in the United States. This Web-based tool tracks trends and strategies in industries such as credit cards, telecom, banking, insurance, travel and investments. Added in November 2006, Mintel Comperemedia's Email Panel shows emails as they appear in consumers' inboxes. Added in 2010, Mintel Comperemedia tracks online advertising as part of its digital channel.
Mintel Global Market Sizes shares and forecasts data for thousands of consumer goods markets worldwide.
Mintel Global New Products Database is an online database of new fast-moving consumer goods, also known as consumer packaged goods. Over five million records from more than 80 countries provide product ingredients, nutrition facts, packaging, distribution and pricing information.
Added in 2007, Mintel GNPD IRIS allows users to differentiate successful and unsuccessful product launches.
Mintel Menu Insights tracks items on US restaurant menus, including chains, independent restaurants, top chefs, beverage-focused restaurants and buffet restaurants. The data reveals trends in food flavors, ingredients and preparation.
Mintel Reports publishes online reports containing consumer research and analysis; market drivers, size, structure, and segmentation; and market forecasts and is a delivery platform focusing on opinions from Mintel analysts.
Mintel Trends tracks emerging marketing, social and cultural trends, commenting on areas Mintel believes hold potential for sales success.
Mintel Research Consultancy creates bespoke and confidential research for individual clients, including worldwide product retrieval, quality assurance, retail audits, mystery shopping, category assessment and custom consumer research.
