Premiering at the Century of ProgressWorld's Fair in Chicago in 1933, Miracle Whip soon became a success as a condiment for fruits, vegetables, and salads. Its success was bolstered by Kraft's advertising campaign, which included sponsorship of a series of two-hour radio programs. At the end of its introductory period, Miracle Whip was outselling all mayonnaise brands. According to Kraft archivist Becky Haglund Tousey, Kraft developed the product in house, using a patented "emulsifying machine", invented by Charles Chapman, to create a product that blended mayonnaise and less expensive salad dressing, sometimes called "boiled dressing" and "salad dressing spread". The machine, dubbed "Miracle Whip" by Chapman, ensured that the ingredients, including more than 20 spices, were thoroughly blended. Another story claims that Miracle Whip was invented in Salem, Illinois, at Max Crosset's Cafe, where it was called "Max Crossett's X-tra Fine Salad Dressing", and that Crosset sold it to Kraft Foods in 1931 for $300. While stating that Kraft did buy many salad dressings, Tousey disputes the claim that X-tra Fine was Miracle Whip. Since 1972, Miracle Whip has been sold as Miracel Whip in Germany. It was formerly produced by Kraft Foods, and is now made by Mondelēz International, in Bad Fallingbostel.
announced a new partnership with the Miracle Whip brand in 2009. Kraft paid Lady Gaga to include Miracle Whip in the music video for her song "Telephone". Miracle Whip advertising features prominently in the Electronic Artsvideo gameSkate 3, including a dedicated trick, contest, and an achievement called Don't Be So Mayo. In the late 2000s and early 2010s, Miracle Whip attempted more "hip" advertising, with footage of teenagers having fun while an announcer berated mayonnaise. Criticism by Stephen Colbert led to Miracle Whip buying ad time on his show, The Colbert Report, and attacking Colbert for being a "mayo lover". This also included publishing an open letter stating the attack was "raising hell, man". Eventually, this advertising was dropped. In 2018, the town of Mayo, Florida temporarily changed its name to Miracle Whip as a promotional stunt.
