The Modern Library originally published only hardbound books. In 1950, it began publishing the Modern Library College Editions, a forerunner of its current series of paperback classics. From 1955 to 1960, the company published a high quality, numbered paperback series, but discontinued it in 1960, when the series was merged into the newly acquired Vintage paperbacks group. The Modern Library homepage states:
In 1992, on the occasion of the Modern Library's seventy-fifth anniversary, Random House embarked on an ambitious project to refurbish the series. We revived the torchbearer emblem that Cerf and Klopfer commissioned in 1925 from Lucian Bernhard. The Promethean bearer of enlightenment was redesigned several times over the years, most notably by Rockwell Kent.
In 1998, novelist David Ebershoff became the Modern Library's new Publishing Director. Ebershoff managed the imprint until 2005, when he resigned to concentrate on his own writing and to become editor-at-large at Random House. In September 2000, the Modern Library initiated a newly designed Paperback Classics series. Six new titles are published in the series on the second Tuesday of each month.
Modern Library lists
At its onset the Modern Library identified itself as "The Modern Library of the World's Best Books". In keeping with that brand identity, in 1998 the editors created a list they called the "Modern Library List of Best 20th-Century Novels", numbering 100 titles. They also conducted an internet poll of public opinion, then produced a readers' list. The "top ten" of the editors' list is shown here—and the two "100 Best Novels" lists are linked below. According to a New York Times article about the list, executives at Random House said they hoped that as the century drew to a close their list would encourage public debate about the greatest works of fiction of the last hundred years, thus both increasing awareness of the Modern Library and stimulating sales of novels the group publishes. Both lists have incurred criticism. Their ranking system concerned many professional scholars and critics. The board members themselves, who did not create the rankings and were unaware of it until the list was published, expressed disappointment and puzzlement. There are only eight or nine women on the list, some very influential works are ranked below works of questionable literary merit, and the works of major writers from many English-speaking countries apart from the United States and England—such as Australia, Canada, India, and South Africa—have been ignored. There were also hypotheses that the Modern Library merely made a selection based on its stocklist. A. S. Byatt, the well-known English novelist who was on the board, called the list "typically American". The list was compiled via approval voting, by sending each board member a list of 440 pre-selected books from the Modern Library catalogue and asking each member to place a check beside novels they wished to choose. Then the works with the most votes were ranked the highest, and ties were decided arbitrarily by Random House publishers. This explains surprising results like the No. 5 placement of Brave New World, which most of the judges agreed belonged somewhere on the list, but much lower than the very top. David Ebershoff, the Modern Library division's publishing director, stated in a follow-up "the people who were drawn to go to the Modern Library Web site and compelled to vote have a certain enthusiasm about books and their favourite books that many people don't, so that the voting population is skewed." In addition, people were allowed to vote repeatedly, once per day, making the poll a measure of how much effort people would put into promoting their favorite books. Others have been more direct in their descriptions of the results; librarian Robert Teeter remarks that the ballot boxes were "stuffed by cultists".
