The launch of this channels comes just after Siyaya TV, a 100% black-owned company, received a pay-TV licence from the broadcasting regulator ICASA but failed to start its own pay-TV service, thus, they instead focused on creating channels for DStv. Initially, Siyaya TV previously secured exclusive broadcasting rights to the Premier Soccer League, which were later resold to the SABC.
Programming
Channel head Jacqui Setai explains that Moja Love "explores love from the unique perspective of the modern South African woman using honest, reflective, hopeful and humorous storytelling" The channel is dedicated to celebrating different dimensions of love, and is filled with new-to-air exclusive locally produced content primarily targeted at women
Show Me Love – Talk show hosted by kgomotso "KG" Moeketsi, Unathi Nkayi, Abigail Visagie, Nontobeko Sibisi and Ntsiki Mazwai, tackling pressing issues that affect women every day.
Hope – A telenovela starring Nimrod Nkosi and Charmaine Mtinta.
No Excuses, Pay Papgeld – A show where unsupporting parents are confronted to pay child support.
Rea Tsotella - A confrontational show where the aggrieved party wishes to have an issue between them and the other party or parties resolved. Hosted by Moshe Ndiki and Bishop I. Makamu
Kukithi La - A show where families that are conflicting over immovable property due to the deceased owner not having had a will. Hosted by Penny Lebeyane.
S’khipha amaFiles - Reality show where communities or groups of interested people expose companies or people who abuse them or their rights.
After Tears - A show that explores the culture of the ‘after tears’ concept, where the family and friends celebrate the life of their deceased love one immediately after the funeral.
Traditional Wedding - Reality wedding show hosted by Kamohelo Bombe which showcases traditional weddings of the different cultures in South Africa as well as the process of preparation for the wedding.
Vat n Sit - Reality show that is set against the backdrop of unmarried couples living together being not allowed in families. Family members of either partners write in to the show to have them either live apart or promise to marry one other.
Mamazala - Reality show hosted by Dingaan Siyabonga Khumalo, it usually looks at an in-law and their bride or groom who are not on good terms as they try to resolve the root of their conflict.
Uthando Noxolo - Hosted by Andile Gaelisiwe, this show looks at uniting broken and fighting families.
Umshado Wethu - Reality show where married couples and their families look back at their wedding day.
Umphakathi - A talk show that is a voice for black people. It looks at the issues they face and also looks at trying to find solution. Hosted by Aaron Moloisi and Ntombee Ngcobo-Mzolo
Sphitiphithi - A variety show that looks at the youth culture in South Africa while also profiling events.
Ziyawa La - A contest where entrants compete on the show to win money.
TMI - An entertainment show that discusses entertainment news as well as hosts celebrity interviews.
Ufelani - a reality show that shows stories from close members of people who died in murders,normally women