Mondo is an American company known for releasing limited editionscreen printed posters for films, television shows, and comics, as well as vinyl movie soundtracks, clothing and apparel, toys, and re-issues of VHS releases. Founded in 2004 as Mondo Tees, the company is a subsidiary of the Alamo Drafthouse Cinema chain in Austin, Texas, and currently hosts a permanent gallery space there which features original artwork and custom posters.
History
In 2001, Alamo Drafthouse Cinema founder Tim League was visiting Kier-La Janisse in Vancouver for the CineMuerte Film Festival. League visited a vintage iron-onT-shirt shop called Bang-On, and years later, pitched the idea of a T-shirt store as a branch of the Drafthouse chain to Janisse and her boyfriend Lester Smolenski. With the help of graphic designs from Smolenski, who worked for Bang-On, the offshoot Mondo Tees was established in 2004. In spring 2004, Mondo Tees collaborated with Graham Williams of the Austin club Emo's for a summer outdoor film and music festival called Cinemania, wherein the Drafthouse booked the screenings and Emo's booked the live music shows. Ticket sales failed to reach even one thousand in number, and so to prevent the festival from being a financial failure, it was moved indoors and a line of custom posters were created to promote the event. Williams hired freelance designer Rob Jones, who had created posters for Emo's performances in the past, and Jones produced posters highlighting the planned screenings of Better Off Dead, Foxy Brown, and The Warriors. Mondo Tees continued working with Jones for the Quentin Tarantino Film Festival in 2006, and Jones introduced the founders to artists such as Jay Ryan, Todd Slater, and Tyler Stout, and the company shifted its focus to posters more so than T-shirts. Jones is currently a creative director at Mondo. Creative director Justin Ishmael and co-founder Mitch Putnam helped elevate the business model to secure licensing from companies like Lucasfilm and The Walt Disney Company for more well-known properties like Star Wars and the Marvel Cinematic Universe. Ishmael, who joined the company in 2009, left to pursue other opportunities in 2015. In 2017, in collaboration with USAopoly's Project Raygun division, Mondo released their first board game: The Thing: Infection at Outpost 31, based on the 1982 filmThe Thing. Artists who have created posters with Mondo include Becky Cloonan, Laurent Durieux, Olly Moss, Gary Pullin, Matthew Woodson, Jay Shaw, Matt Taylor, Kevin Tong, Tom Whalen, Sam Wolfe Connelly, and Jock.
Growth and reception
Posters released by Mondo have been added to the movie poster archive of the Academy of Motion Picture Arts and Sciences, and as well as included in the catalog of Heritage Auctions. In 2011, Mondo collaborated with Paramount Pictures on custom posters for ' and '. When Mondo released a custom poster for the film Pan's Labyrinth, director Guillermo del Toro stated "I felt completely overwhelmed and happy. I'm a huge fan of their posters. They involved me in approving every step of the design. They took some of my notes to heart, but mostly my notes were 'Wow!'". Beyond posters, Mondo and its sister label Death Waltz have received positive reception for their soundtrack releases, which feature custom cover art, inner art, and special designs on the vinyl records themselves.
MondoCon
MondoCon is an annual festival held in Austin that showcases the artwork of Mondo and features exclusive collectibles, panels, and special screenings with filmmakers and artists. The event has been called "the world's coolest poster convention" and "the venerable kingpin of the artisanal movie poster game".
