Money-rich, time-poor


Money-rich, time-poor is an expression which arose in Britain at the end of the 20th century to describe groups of people who, whilst having a high disposable income through well-paid employment, have relatively little leisure time as a result. Time poverty has also been coined as a noun for the phenomenon.
Many people accept time poverty as a necessary condition of employment; others have sought to solve the problem through downshifting or through adoption of flexible working arrangements. The problem affects both salaried workers who work long hours even though they might be well compensated as well as hourly low-wage workers who work long hours to earn more money.
The idea of "money-rich, time-poor" has been reflecting in the human right to rest and leisure, provided for in Article 24 of the Universal Declaration of Human Rights
Marketing researchers Kenhove and De Wulf have suggested that grocery-shoppers can be divided into four segments: 'money-poor, time-rich', 'money-poor, time-poor', 'money-rich, time-rich' and 'money-rich, time-poor'. Their analysis suggests that these groups have significant differences in behaviour and attitudes which impact their buying habits.

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