Monster High
Monster High is an American fashion doll franchise created by Mattel and launched in July 2010. The characters are inspired by monster movies, sci-fi horror, thriller fiction, and various other creatures. Monster High was created by Garrett Sander, with illustrations by Kellee Riley and illustrator Glen Hanson. The franchise includes many consumer products such as stationery dolls, bags, key chains, various toys, and play sets. A book series has also been created.
In 2010, an animated web series was developed and released on YouTube. It has resulted in the production and release of a number of direct-to-videos, some of which have been broadcast as television specials and films on Nickelodeon. The web series and videos serve as a platform to launch new doll characters. In 2015, the series released a reboot and origin story called Welcome to Monster High, using new face molds, movie animation, a slogan, and the song "This Is How We Boo", performed by Jordin Sparks.
Overview
In the town of New Salem, the teenage children of famous monsters attend a school for monsters called Monster High. Their stories are told through the TV series/ webseries and films, as well as through diaries included with the dolls.Characters
Monster High features a variety of fictional characters, many of whom are students at the titular high school. The female characters are classified as Ghouls and the male characters are classified as Mansters. The characters are generally the sons and daughters, or related to monsters that have been popularized in fiction. The franchise's official website identifies six of the characters as Original Ghouls:- Frankie Stein is the daughter of Frankenstein's monster and his bride. She has white hair with black streaks, even though her mother has black hair with white streaks, and light, mint-green skin, the color of mint-chip ice cream. Frankie is a simulacrum, meaning her body is made of many different parts, similar to a hybrid, but she is more than three or four monsters. Also, she is clumsy, sweet, and always kind to others. She has a new crush on Neighthan Rot. In the series, she used to date Jackson Jekyll and Holt Hyde but this is different in the diaries where both characters have relationships with Draculara instead.
- Draculaura is a vampiress who is the daughter of Dracula. She is in a relationship with Clawdeen's older brother Clawd Wolf. She is a vegan who faints at the sight of blood. The diaries show she used to date Jackson Jekyll and Holt Hyde. She has fangs and typically dresses in pink, black and white.
- Clawdeen Wolf is the daughter of the Werewolf. She is described as furry, outgoing, and sweet. Clawdeen is a bit, or more than a bit, of a fashionista, as she loves fashion with clothes and clothing design. She has a bit of a temper at times when messed with, but can easily control it when coaxed properly. Her wolf ears are pierced in multiple places.
- Cleo de Nile is the daughter of the Mummy Ramses de Nile and is 5842 years old at the start of the series. She is the captain of the fearleading squad. Cleo prefers to accessorize with light-gold bandages or mummy wrappings. She is, or is based on Cleopatra. She is also the queen of the social scene and has a boyfriend named Deuce Gorgon.
- Lagoona Blue is the daughter of the Sea Monster and a sea nymph. Lagoona is from "Down Under" and speaks with an Australian accent. She can talk with water animals. She is in a relationship with Gillington "Gil" Webber, though their relationship remains unknown in the reboot.
- Ghoulia Yelps is the daughter of the zombies who is Cleo de Nile's personal assistant. She is very smart, but can only speak a zombie language which consists of moans and groans. She wears red glasses. Ghoulia is absent from the 2016 reboot.
Conception and development
Production
The main Monster High products are fashion dolls, approximately 10.5 inch tall. Over 700 million have been produced. Their bodies are made from ABS plastic and their heads are made from soft PVC. The dolls have many skin tones, including blue, green, orange and pink, in addition to human skin tones. Each character has a unique head mold, except for C. A. Cupid, Ghoulia, and Meowlody/Purrsephone. All female dolls have rooted saran or hair, but male dolls may have flocked or hard, colored plastic hair. Each doll has its own fashion style and personality and each has attributes of the monsters to which it is related. While they are mainly marketed at children, collectors' edition dolls have also been produced. They are also particularly popular with 'OOAK' doll artists - artists who repaint and modify commercially available dolls. In 2016, the doll series was 'rebooted' with cuter faces rather than the 'fierce' look of the original. They also changed their slogan from "Be Yourself, Be Unique, Be a Monster" to "How Do You Boo?" The product line was discontinued in 2018, due to low sales.Other Monster High merchandise includes vinyl figurines, plushies, costumes, and Mega Bloks toys.
Media
Animation
There have been animated shorts, television specials and films related to Monster High.Monster High has also had several TV specials: "", "", "", "", "" and "". In the United States, these specials were broadcast on Nickelodeon.
Starting in 2012, films were released as direct-to-video. The film have made Monster High #2 children's direct to video franchise. The films and specials have also appeared on home media as well as streaming services.
Video games
Monster High has several video games based on the franchise. The first video game released was which was released on October 25, 2011. It is available for Nintendo DS and the Nintendo Wii with a special "Ghoulify" feature for the Nintendo DSi. The game revolves around the player being the new 'ghoul' in school and must work their way through activities and social situations to finally be crowned 'Scream Queen'. Another video game for Nintendo DS and Wii titled Monster High: Skultimate Roller Maze was released in November 2012. The third video game for Wii, Wii U, Nintendo DS, and Nintendo 3DS titled Monster High: 13 Wishes was released in October 2013. In this game players take on the role of Frankie Stein who must free her friends from a magical lantern by collecting thirteen shards of a magic mirror. A couple of apps titled Ghoul Box and Sweet 1600 are available on iTunes for the iPad and iPhone devices. The Monster High website has also released a series of catacomb-themed web games: "trick or trance", "phantom roller" and "scary sweet memories". In November 2015, Monster High: New Ghoul in School was released for the Xbox 360, PlayStation 3, Wii U, and Wii.Books
''Monster High'' book series
The Monster High young adult novels are written by Lisi Harrison, who previously wrote the book series The Clique and The Alphas. The books take place in a different fictional universe than the webisodes and deal with the Regular Attribute Dodgers and their struggles with love, social life, school and not be outed as monsters to humans.Mattel released Harrison's first Monster High novel on September 26, 2010. The book revolves around Frankie Stein and Melody Carver. The second book in the series, The Ghoul Next Door, was released at the end of March 2011 and features chapters on Cleo de Nile. The third book featuring Clawdeen Wolf is titled Where There's a Wolf, There's a Way and was released on September 29, 2011. The fourth novel titled Back And Deader Than Ever was released on May 1, 2012 and features Draculaura. Another Monster High book called Drop Dead Diary was released on January 19, 2011; it was written by a pseudonymous author Abaghoul Harris.
| No. | Title | Date | ISBN |
''Ghoulfriends'' book series
Author Gitty Daneshvari has written a Ghoulfriends series focusing on Monster High characters Venus McFlytrap, Robecca Steam, and Rochelle Goyle. The four books include: Ghoulfriends Forever, Ghoulfriends Just Want To Have Fun, Who's That Ghoulfriend? and Ghoulfriends 'Til the End.| No. | Title | Date | ISBN |
''Monster High Diaries'' book series
A book series by Nessi Monstrata was released covering five of the main characters.| No. | Title | Date | ISBN |
Discography
Two songs titled "Fright Song" and "We Are Monster High" have been released digitally along with live-action music videos on YouTube.-
Spin-offs
in 2017, Mattel released another spin-off, named Enchantimals.