Monster Munch
Mega Monster Munch are a baked corn snack, manufactured by Walkers. They are aimed at children and widely consumed in the United Kingdom. Flavours include Roast Beef, Pickled Onion and Flamin' Hot.
According to Walkers, “They are one of Britain’s favourite snacks and whilst we think of them as monsters’ feet, we don’t want that to stop people from coming up with their own imaginative ideas.”” Monster Munch is suitable for vegetarians.
Smiths Monster Munch (1977–1995)
Monster Munch snacks were launched in Britain in 1977 by Smiths. Originally called "The Prime Monster", they were renamed "Monster Munch" in 1978. Advertised as "The Biggest Snack Pennies Can Buy" – in reference to the large size of the snacks – each pack featured a different monster on the front of the packet.The snack was supported by a "Monster Munch Club", whose members received a "Monster Munch Munchers" membership pack which included a membership card, pen, several story books, and a story tape which included six "tall stories" and accompanying songs.
Original '80s monsters
By the late 1980s there were four main monsters featured on the packaging, although originally a total of six featured in the advertising.| Colour | Description | Flavour |
| Pink Monster | A tall, pink, gangly creature with a floppy tongue | Roast Beef |
| Blue Monster | A blue creature who looks like Thog from the Muppet Show, but wears a hat | Saucy/Sizzling Bacon/Salt and Vinegar |
| Yellow Monster | A yellow, one-eyed creature with a red nose | Pickled Onion/Cheese and Onion/Saucy |
| Orange Monster | A fat, orange creature with pink hair | Giant Prawn/Pickled Onion |
Flavours
The original flavour for Monster Munch when it launched was Roast Beef, followed by Saucy and Pickled Onion flavours a year later. In the 1980s flavours such as Sizzling Bacon, Cheese & Onion, King Prawn and Salt & Vinegar were introduced. By the 1990s the four flavours available were Pickled Onion, Roast Beef, Smokey Bacon and Saucy.The original Monster Munch used two different snack shapes, related to two of the Monsters. The shape known as a "monster paw" that is still used today has long been the subject of dispute over whether it represents a paw or, instead, the single eye and lashes of Yellow monster. The other represented the gangly, long-tongued Pink Monster: circular with two bumps on the top for eyes, protrusions on either side and a tongue dangling down. For a limited time in the early 1990s, there were also spider-shaped Monster Munch in the Sizzling Bacon flavour.
A short-lived range of Monster Munch themed drinks - Monster Fizz - was available in the 1980s. The small range of flavours included orangeade, cola and lemonade.
In 1994, Mega Monster Munch was introduced, which came in bigger bags in Flamin' Hot flavour.
Walkers Monster Munch (1995–2008)
In 1995 the Monster Munch brand was taken over by Walkers who relaunched them with a range of four flavours. One of the most significant changes was that the crisps were much smaller than before. The monster characters were also redesigned.New '90s monsters
Flavours
Alongside the returning Pickled Onion and Flamin' Hot, two new flavours, Beef Burger and Spaghetti Sauce, were introduced. A wide range of Tazos, featuring images of the monsters, was produced, with one Tazo included in each bag.Since then, various packaging changes and new flavours have been introduced. Monster Munch was later part of Walkers' short lived "Snackshack" lineup during 1997-1998. A Cheesy flavour replaced the Spaghetti Sauce Flavour at this time, and the Blue Monster was recoloured Yellow. Flamin' Hot was later introduced in the multipacks at this time, replacing Beef Burger.
In April 1998, when Walkers changed their logo, Monster Munch changed their packaging. A Spicy flavour was released in August 2000, replacing Cheesy and a new Purple Monster was the main monster for that flavour. In October 2002, Spicy was replaced with Roast Beef. It said "NEW" on top and in front of the pack, although not being the same flavouring as the Roast Beef that was previously sold.
In February 2007, Walkers changed the packaging for all their snack products, which were Quavers, Wotsits, Squares, French Fries and Monster Munch. This packaging reflected the usage of Sunseed Oil, which was used in all products. The Multipack bags were in a different layout, being in Landscape style. For Monster Munch, the logo was changed, but the monsters and flavours didn't. However, for Monster Munch, This packaging style was short lived, as huge changes happened to the brand in September 2008. This packaging remained for the short lived Baked Monster Munch.
Original Monster Munch relaunched (2008–present)
In September 2008 Walkers re-launched Monster Munch, based on the original Monster Munch from the Smiths days. The crisps have returned to their original larger size, and the packs include retro designs based on the original packs, featuring three of the original four monsters. "Roast Beef" flavour features the Pink Monster as originally, "Pickled Onion" features the Yellow Monster and "Flamin' Hot" is marketed with the Blue Monster. The orange monster was not brought back.A Mega Monster Munch website was launched to coincide with the relaunch.
| Monster | Description | Flavour |
| Pink Monster | A tall, pink, gangly creature with a floppy tongue | Roast Beef |
| Yellow Monster | A yellow, one-eyed creature with a red nose | Pickled onion |
| Blue Monster | A hat-wearing blue creature with floppy-ears and four arms | Flamin' Hot |
In 2016 Monster Munch Pickled Onion was voted the champion of the World Cup of Crisps.
In August 2019, the packaging was updated alongside other Walkers Snacks, to inform about a reduction in plastic used on the packet. The Walkers logo also returned to the front of the packaging for the first time in 11 years. The flavours and monsters remained the same.
Recreating Pickled Onion Monster Munch featured as a challenge in Channel 4's 'Snackmasters' programme in 2019, featuring chefs Tristan Welch and Matt Worswick. The programme also looked at the production of Monster Munch at the Walkers Skelmersdale factory, including the raw ingredients, the extrusion process and flavouring. In addition, the programme suggested that 'Lily' is the name of the Pink Monster, as referred to by staff.
Limited editions
Throughout the years there have been several limited edition flavours available for a short period of time. A "Baked Bean" flavour was made available in February 2003 for Comic Relief, alongside Quavers, Wotsits and French Fries. A "Vanilla Ice Cream" flavour was released in April 2003, and was received with mostly negative reaction. This type of Monster Munch was non-savoury, and it contained sugar instead of salt.In September 2001, there were also variants that could turn the consumer's tongue a different colour. This usually meant the tongue was turned blue, though a variant that could turn the tongue either blue or green was available for a time.
A product called "Mega Monster Munch Webs" was sold starting from Halloween in September 2013 and came in a bacon flavour. This product has been popular enough to be released every Halloween after that. This product had previously been marketed under the Wotsits brand as "Wotsits Wafflers," when it was re-launched in July 2012.