More (store)


More. is a retail store brand which was earlier known as Aditya Birla Retail Limited, when it was part of Aditya Birla Group. More is the fourth largest supermarket chain in the country after Future Group, Reliance Retail and D-Mart. More provides online grocery retail services in Bangalore, NCR,Hyderabad and Pune through its e-Commerce website MyMoreStore.
More Retail Limited provides customers products under its own labels.

History

Aditya Birla Group entered the retail industry with the acquisition of Trinethra Super Retail in 2007. Trinethra Super Retail had a strong footprint with over 172 stores spread across four states - Andhra Pradesh, Karnataka, Tamil Nadu and Kerala. In Tamil Nadu and Andhra Pradesh, Trinethra brand was being used, while in Karnataka and Kerala, Fabmall brand was being used. Later, all the stores were rebranded as "More. stores.

Restructuring

Various news reports, later confirmed by an order from Competition Commission of India, indicated the More was sold by Aditya Birla Group to investors led by private equity fund Samara Capital. Consequently, More is not part of Aditya Birla Group anymore.