The Isis announced in July 1929 was a revised version of the 1927 Morris Six JA series and used the same 2468 cc engine and 3-speed gearbox. It had an all-new chassis, and the steel body had an American look, not surprising, as the body pressing dies made by Budd for the Morris-Budd joint venture, Pressed Steel Company, were shared with some Dodge models. William Morris had recognised the potential of pressed steel car bodies and introduced them to Europe in Pressed Steel Company, a joint venture with Budd, sited beside William Morris's Cowley plant. It was the first Morris to have hydraulic brakes and chromium plating replaced the previous nickel finish on brightwork. The car could exceed and return.
Facelift
After 3939 of the original Isis model had been made it received a facelift announced 1 September 1932. Following the court-forced separation of William Morris from his joint venture with Edward G Budd the all-steel body was replaced by a traditional wood frame construction. Mechanically the car was similar but the gearbox received syncromesh and a fourth speed, the chassis received additional cross bracing in 1934 and an automatic clutch and freewheel were fitted to some models. 3467 of the new Isis were made.
The Series I Isis was launched in 1955 as a replacement for the Morris Six MS. It featured a six-cylinder engine, the 2.6 L, C-Series unit from the Austin Westminster. Unlike the Westminster, the Isis had a single SU carburettor. The four-speed gearbox had a column change and was available with an optional Borg-Warner overdrive unit. The car was based on the 4-cylinder Morris Oxford series II, sharing its almost-unibody shell and torsion bar front suspension. The wheelbase and front end were lengthened to accept the larger straight-6 engine, and a "woody" 2-door estate version was also available. With the strong engine, the Isis could reach 90 mph. Unlike its sister car, the Austin Westminster, which enjoyed moderate success against the volume-selling Ford and Vauxhall sixes of the time, sales were poor, with only 8,500 sold.
Isis Series II (1956–58)
The Morris Isis Series II was based on the Morris Oxford Series III body but with longer wheelbase and front wings and bonnet to accommodate the 6-cylinder engine. In line with changes to the corresponding Oxford line, BMC redesigned the Isis for 1956 with updated styling including a more elaborate mesh grille, chrome side strips and small fins. The engine power increased to. An automatic transmission option was also added. The manual version had a four-speed box operated by a short gearstick on the right-hand side of the front bench seat. The handbrake lever was just behind the gearstick. Sales remained weak, and the line ended in 1958. A de luxe saloon with overdrive tested by British magazine The Motor in 1956 had a top speed of and could accelerate from 0– in 17.6 seconds. A fuel consumption of was recorded. The test car cost £1025 including taxes. The overdrive unit had added £63 to the price. There was also a Traveller version with similar rear design to the Morris Oxford Estate car. The Isis Traveller accommodated the spare wheel either within the rear well or, when it was required to use this region for a passenger, then the spare would be attached to the nearside, again to the rear of the vehicle. In this way it would be possible to accommodate two adult passengers on the front bench seat next to the driver, three in the middle rear bench seat and one in the very back.
