The Morsautomobile factory was an early French car manufacturer. It was one of the first to take part in automobile racing, beginning in 1897, due to the belief of the company founder, Émile Mors, in racing's technical and promotional benefits. By the turn of the century, automobile racing had become largely a contest between Mors and Panhard et Levassor.
Technical achievements
Mors was one of the first automobiles to use the V engine configuration. The Mors 60 horsepower Grand Prix car was powered by a 10-litre V4side valve engine, with magneto ignition and dry sump lubrication, which could reach 950 rpm. The car had a steel chassis and a four-speed transmission that drove the rear wheels via chain drive, and rear-wheel brakes. In 1902, Mors added pneumatic shock absorbers to their cars, which represented a great leap forward given the quality of the roads and racetracks at the time. With this car, Henri Fournier was able to win the highly significant Paris-Berlin race, with the drive chainbreaking immediately afterwards. Mors ended racing in 1908. Plans to return to auto racing were cancelled due to World War I.
became chairman of Mors in 1908 and restored the company's viability. In 1925, Citroën bought Mors outright and closed it down, using its factory for the production of his Citroën automobiles.
Range
The company produced a number of models which were sold widely in Europe and in the USA. In 1905 these ranged from 2.3 litres to the 8.1 litre 40/52 HP and by 1914 Minerva-built Knight sleeve valve engines replaced side-valve units in the larger cars. Post-1918 only sleeve valve engines were used. Citroën's chevron gears were used for the bevel drive rear axles from 1914 and a unique feature was the Mors patented clutch, which had a contracting band system which replaced the cone clutch used until 1903. The marque was resurrected briefly when a few small electric cars were made during World War II by a subsidiary electrical company of Émile Mors.
Central Automobile Company
Central Automobile Company was the US importer of Mors automobiles in New York, New York in the very early part of the 20th century. The 1904 Mors 18 HP was a touring car. Equipped with a tonneau, it could seat 4 to 6 passengers and sold for a high US$8000. The vertically mounted water-cooled straight-4, situated at the front of the car, produced 18 HP. A 4-speed transmission was fitted. The pressed steel-framed car was quite modern, with a cellular radiator and a throttle control. The Mors 11 HP sold for US$5000.
American Mors
The St. Louis Car Company also manufacturedthe American Mors. After manufacturing the St. Louis and Kobusch cars, the latter of which looked like a Mors, the St. Louis Car Company acquired an official license, blueprints, and plans from the Parisian factory to manufacture Mors cars in the U.S. After making the American Mors for three years, the company turned to the manufacture of a car of their own design, the Standard Six.
