Mother Goose Club is an educational nursery school program produced by Sockeye Media LLC. acquiring more than 6 billion views and more than 3.5 million subscribers. Mother Goose Club episodes are also available on Netflix and Prime Video. The show is made up of a series of educational live-action, with a cast of six recurring characters who introduce classic nursery rhymes to children through catchy tunes, play and interactive lessons. An emphasis on words helps young children learn early language skills while rhymes and melodies encourage song participation and physical movement. The live-action characters are set against animated backdrops which often reinforce early learning concepts such as letters, colors and shape recognition.
Production
The show was created by educators and parents of four, Harry Jho and Sona Jho of Sockeye Media. Mother Goose Club videos were initially uploaded to YouTube for the purpose of sharing content with industry professionals, but subsequently developed an unexpectedly large following among the general population. By 2011, Mother Goose Club had inadvertently become one of the largest YouTube kids’ channels in the world. The show aims to promote early literacy through the recitation and singing of nursery rhymes. Starting in 2016, Sockeye Media began presenting the Mother Goose Club series at both MipJunior and MipCom, international conferences that bring together entertainment content players worldwide. In 2017, Sockeye Media together with developer Story Toys Entertainment created an app that brings together Mother Goose Club books, videos and games to iOSmobile devices. In June 2017, Sockeye Media announced its partnership with DHX Media’s online kids' network WildBrain for managing Mother Goose Club's YouTube channels and handling paid media campaigns. The deal aims to increase audiences and ad revenue by providing rights management and access to technical support. A new 52 x 11’ series featuring CGI-animated Mother Goose Club characters with a story-driven narrative began development in 2018.
Available across multiple media platforms, this hybrid series has acquired over 6 billion views and more than 3.5 million subscribers on YouTube. Its most popular video, Itsy Bitsy Spider, has more than 22 million views on YouTube. The show brought its producer, Sockeye Media, 19 industry award nominations, and 12 awards, including three Midsouth Emmy Awards, four Telly awards, and a Parents’ Choice Award. The first DVD collection, Nursery Rhyme Singing Time with Mother Goose Club, has won several industry awards.
