Move to the Beat
Move to the Beat is the name of Coca-Cola's promotional campaign for the 2012 Summer Olympics in London. "Anywhere in the World", the song by Mark Ronson and Katy B is the "centerpiece" of the campaign.Campaign
Sponsored by Coca-Cola, Move to the Beat draws inspiration from the music of London and hopes to connect young people, predominantly teenagers, to the Olympic Games. The campaign was officially unveiled in September 2011. Five athletes, chosen for embodying "values of positivity and optimism that are at the heart of Coca-Cola and the Olympic movement", will act as ambassadors of the Move to the Beat campaign. Ambassadors include Mexican taekwondo athlete María Espinoza, Singaporean archer Abdul Dayyan Jaffar, British table tennis player Darius Knight, American hurdler David Oliver, and Russian sprinter Kseniya Vdovina.
