Munchy's started in 1991, in a small town in the South of Malaysia, Batu Pahat. The Munchy's origins started with the two brothers SK Tan and LK Tan setting up Munchy Food Industries. With an initial investment of RM80,000 the brothers developed the company to its current state, with the involvement of their siblings, CK Tan and Net Tan. Munchy's production capacity increased by the year as the brothers worked towards their goal to market Munchy's globally. The first destination for international expansion was South Africa. Subsequently, the brothers established a partnership with a reputable MNC chocolate company that allowed them to extend Munchy's product range to include chocolate wafers.
International expansion
In 1996, Munchy's factory was built in Johor, Malaysia, with of real estate and fully automated wafer technology. Considered the most advanced fully automatic wafer plant in South East Asia to date, three new products were revealed – Muzic Wafers, Munchini Wafer Rolls and Lexus Biscuits. Today, Munchy's owns a production plant and warehouse facility in Batu Pahat, Johor, Malaysia. The built-up area of these facilities amounts to more than and is outfitted with:
2 wafer plants with the capacity to manufacture up to 410 tons per month.
4 biscuit plants with production capacity up to 2,940 tons per month.
5 wafer stick machines with 20 production lines with production capacity up to 280 tons per month.
A warehouse was commissioned to be built. Munchy's had more recently adopted a new third-party logistics provider to enable its business to be executed with "Speed to Market" distribution. All Munchy's products are manufactured solely under the brand name of Munchy's, with a record of 80 SKUs under their belt. The main product offerings for Munchy's are Krunch, Muzic, Munchy's, Lexus and Captain Munch. 1997 saw the introduction of MunchWorld Marketing Sdn Bhd, Munchy's marketing arm and sole distributor of Munchy's products. This entity was set up to spearhead Munchy's branding, marketing, advertising, events, promotions and distribution.
Operations
Munchy Food Industries Sdn Bhd remains the manufacturing and group headquarters for the Munchy's brand. Munchy's maintains branches in Ipoh, Butterworth, Johor Bahru, Kota Bharu, Kuantan, Malacca City, Kota Kinabalu, Kuching and international offices in Singapore, Thailand and Indonesia. MunchWorld Marketing Sdn Bhd, was established as Munchy's marketing arm and sole distributor of Munchy's products.
