Mutual funds in India
The first introduction of a mutual fund in India occurred in 1963, when the Government of India launched Unit Trust of India. UTI enjoyed a monopoly in the Indian mutual fund market until 1987, when a host of other government-controlled Indian financial companies established their own funds, including State Bank of India, Canara Bank and by Punjab National Bank.
Mutual funds are an under-tapped market in India
Despite being available in the market, less than 10% of Indian households have invested in mutual funds. A recent report on Mutual Fund Investments in India published by research and analytics firm, Boston Analytics, suggests investors are holding back from putting their money into mutual funds due to their perceived high risk and a lack of information on how mutual funds work. There are 46 Mutual Funds as of June 2013.The primary reason for not investing appears to be correlated with city size. Among respondents with a high savings rate, close to 40% of those who live in metros and Tier I cities considered such investments to be very risky, whereas 33% of those in Tier II cities said they did not know how or where to invest in such assets.
Distribution
Mutual funds in India are distributed mainly in 2 ways:-Online
Customers can buy mutual funds online via the corresponding asset management company's website or via brokers. There are a number of new platforms that have come which offer direct mutual funds in their platform. Subscribers can buy mutual funds from these platforms.Direct mutual funds provide better returns, generally between.5% to 1.5% more than their regular counterparts. This is due to the fact that brokers charges are excluded from the returns. A 1% deduction from a return of 12% from mutual funds, leads to a 8.33% lesser return to the investor, which is a huge amount.Offline
Most of the asset management company have an offline distribution network. These distributors mainly sell regular mutual funds which carry some commission on it.Servicing
Larger Indian Mutual Fund Industry has benefited from outsourcing the activity of servicing their investors to two of the leading Registrar and Transfer Agents in India namely CAMS and Karvy. While CAMS commands close to 65% of the Assets servicing, rest is with Karvy. Franklin Templeton Mutual Fund services its investors through its own in-house RTA set up.Both the RTAs have a vibrant network of their local offices which enable the Mutual Fund Investors to transact locally. These touchpoints Customer Service Centers, provide a wide range of servicing including, financial transaction acceptance & processing, non-financial changes, KYC fulfillment formalities, nomination registration, the transmission of units apart from providing a statement of accounts, etc.
Average assets under management
Assets under management is a financial term denoting the market value of all the funds being managed by a financial institution on behalf of its clients, investors, partners, depositors, etc.The average assets under management of all mutual funds in India for the quarter Dec 2015 to Mar 2016 is given below:
| Mutual Fund Name | Total Schemes | QAAUM AUM | Prev QAAUM | Inc/Dec | Percentage |
| Axis Asset Management Company | 263 | 3776454.37 | 3456348.88 | 320105 | 9% |
| Baroda Pioneer Asset Management Company | 111 | 965630.33 | 925542.12 | 40132 | 4% |
| Birla Sun Life Asset Management Company | 806 | 13678510.7 | 13684493.34 | 5312 | 0% |
| BNP Paribas Asset Management Company | 114 | 509706.79 | 500795.21 | 9209 | 2% |
| BOI AXA Asset Management Company | 76 | 238501.41 | 242767.91 | 2887 | 1% |
| Canara Robeco Asset Management Company | 142 | 804326.86 | 751779.86 | 52627 | 7% |
| Pramerica Investment Management | 8 | 27698 | 17194 | 10504 | 61% |
| DHFL Pramerica Asset Management Company | 491 | 2598683.24 | 216345 | -80979 | -37% |
| DSP Asset Management Company | 398 | 4015131.25 | 3918267.17 | 96865 | 2% |
| Edelweiss Asset Management Company | 70 | 167774.29 | 163236.28 | 4538 | 3% |
| Escorts Asset Management Company | 60 | 28559.18 | 29222.27 | -663 | -2% |
| Franklin Templeton Asset Management Company | 200 | 6784076.49 | 7172216.54 | -384257 | -5% |
| Goldman Sachs Asset Management Company | 18 | 610139.99 | 685179.35 | -75039 | -11% |
| HDFC Asset Management Company | 1173 | 17608456.44 | 17866622.24 | -256390 | -1% |
| HSBC Global Asset Management Company | 155 | 790382.19 | 837762.82 | -47151 | -6% |
| ICICI Prudential Asset Management Company | 1529 | 17596397.6 | 17223699 | 390751 | 2% |
| IDBI Asset Management Company | 92 | 689266.37 | 756428.17 | -67162 | -9% |
| IDFC Asset Management Company | 453 | 5228379.46 | 5486421.83 | -249600 | -5% |
| IIFCL Asset Management Asset | 1 | 35797.56 | 34293.89 | 1504 | 4% |
| IIFL Asset Management Company | 18 | 48543.76 | 42203.84 | 6340 | 15% |
| IL & FS Infra Asset Management Company | 12 | 92296.34 | 90029.5 | 2267 | 3% |
| Indiabulls Asset Management Company | 56 | 528955.04 | 491675.45 | 37279 | 8% |
| JM Financial Asset Management | 179 | 1616090.42 | 1586776.74 | 29313 | 2% |
| Kotak Mahindra Asset Management Company | 431 | 5873108.27 | 5513383.02 | 362464 | 7% |
| L&T Asset Management Company | 246 | 2594480.1 | 2505850.82 | 89990 | 4% |
| LIC Nomura Mutual Fund Asset Management Company | 176 | 1315562.4 | 1238408.04 | 92942 | 8% |
| Mirae Asset Management Company | 55 | 313272.14 | 280239.04 | 33101 | 12% |
| Nippon India Mutual Fund | 1015 | 15936949.34 | 15787817.36 | 152561 | 1% |
| Motilal Oswal Asset Management Company | 31 | 468921.13 | 455222.64 | 14103 | 3% |
| Peerless Asset Management Company | 57 | 98524.1 | 102441.7 | -3917 | -4% |
| PPFAS Asset Management Company | 1 | 61357.1 | 62931.88 | -1575 | -3% |
| Principal Asset Management Company | 123 | 528106.02 | 587875.66 | -59770 | -10% |
| Quantum Asset Management Company | 15 | 66093.04 | 65531.63 | 561 | 1% |
| Religare Global Asset Management Company | 267 | 1959617.91 | 1988459.31 | -28622 | -1% |
| Sahara Asset Management Company | 68 | 9929.16 | 11002.32 | -758 | -7% |
| SBI Asset Management Company | 652 | 10732737.36 | 10058453.69 | 672760 | 7% |
| Shriram Asset Management Company | 4 | 3716.98 | 3711.53 | 5 | 0% |
| Sundaram Asset Management Company | 479 | 2366370.94 | 2187696.57 | 185302 | 8% |
| Tata Asset Management Company | 324 | 3186223.17 | 3155590.09 | 26752 | 1% |
| Taurus Asset Management Company | 65 | 394858.04 | 350334.19 | 44524 | 13% |
| Union KBC Asset Management Company | 60 | 290228.21 | 273213.25 | 17015 | 6% |
| UTI Asset Management Company | 1220 | 10630921.82 | 10612903.52 | 16124 | 0% |
| Gross | 11856 | 135912187.2 | 132170477.1 |