Muzz Buzz


Muzz Buzz is an Australian owned and operated drive-through coffee franchise chain, originating in Perth, Western Australia. Established in 2001, in the metropolitan suburb of Belmont, Western Australia, Muzz Buzz has seen rapid expansion in recent years. Following a "carbon-copy" franchise model, Muzz Buzz outlets can be found at over 35 locations within the Perth metropolitan area.

History

Muzz Buzz was formed to cater to a growing Australian tastes for premium coffee which was, at the time, not commonly available within the Perth metropolitan area in drive-through form.
Franchising of the brand commenced in 2004, with individual outlets closely resembling the original design. The first franchised outlet was established in Mosman Park by Warren Reynolds, who was instrumental in the expansion of the franchise to additional Perth locations. Sporting a distinctive design, reminiscent of an oversized coffee cup, the stores have the standard corporate livery of white, green, and purple.
Expansion into non-Western Australian markets began in 2006, with potential sites earmarked in New South Wales, South Australia, Queensland and Victoria., Muzz Buzz had 56 operating drive thru outlets in four Australian states. Internationally, franchise rights have been sold to Belarus for the Eastern Bloc, Turkey and the Middle East, South Africa, New Zealand, United Kingdom and Singapore, with advanced negotiations ongoing for future North American based operations. Additionally, Reynolds has mentioned in interviews that the company has received expressions of interest from China.
Muzz Buzz is a member of the Franchise Council of Australia, and was ranked as one of the top 10 franchises within Australia in 2012, based on an independent review of franchisors by 10 Thousand Feet.

Controversy

An ad by Muzz Buzz in 2016 had received complaints from viewers saying that, "it was promoting pedophilia and abusive behavior." The bizarre ad of the coffee chain shows, "A man in his car was handed a juice and proceeded to pour it over a young boy in the passenger seat. The man then used his finger to scoop the juice off the boy and lick it. He then paused, and said 'delicious sticky boy'." The ad was criticized as “violent, messy, and disgusting”. In response, Muzz Buzz removed the advertisement from all broadcasts and apologized to the public for “any distress caused.”