My Little Pony (1982 toyline)


The first incarnation of My Little Pony toyline by American toy company Hasbro began in 1982 as a successor of My Pretty Pony toys. It went on to expand into a media franchise, beginning with the airing of a 22-minute syndicated animated television special in 1984 in the United States. This incarnation is unofficially known among collectors as "Generation One" or "G1".

Toys

After the relative lack of success of the My Pretty Pony toy line, Hasbro introduced six smaller and colorful versions of the toy in 1982, sold under the title My Little Pony. The toy line lead to an explosion of merchandise under the My Little Pony brand. The pony toys were followed by winged ponies, Unicorn ponies, Flutter Ponies and Sea Ponies. Flutter Ponies were smaller and thinner than Pegasus Ponies, and had fluttering wings. Windy Wing and the Summer Wing Ponies were smaller than the Flutter Ponies and were proportioned in a similar way, with larger, butterfly-like wings. The Sea Ponies resembled seahorses, and were produced as both adults and babies. There were also male ponies called 'Big Brother Ponies', which had slightly larger bodies and feathered hooves resembling those of Clydesdale horses.
Many different sets of My Little Pony variations were produced, the first being the Rainbow Ponies in 1983. Other variations included the So-Soft Ponies, Twinkle-Eyed Ponies which had rhinestones in place of eyes, Twice-As-Fancy Ponies with patterns covering most of the body, Brush 'n' Grow Ponies which had a longer-than-usual mane and tail stored inside the body, Pony Friends - animals designed in the same style as the ponies, such as a lion, giraffe, kangaroo and zebra, among others - and Baby Ponies, some of which were smaller versions of previously released ponies and presented as those ponies' foals. The first generation of My Little Pony toys was sold in the U.S. until 1992, and was marketed internationally until 1995. The final year of sales in the U.S. was advertised as the "celebration year" of My Little Pony.

Mail-order ponies

All packaging came with Horseshoe Points, which could be used to obtain discounts on special ponies available only through mail order. The Horseshoe Point program was offered in both the US and UK, although the items available for purchase varied by country. Mail-order ponies were generally reissues like Majesty, which was previously available only with the Dream Castle Playset, or unique ponies such as the first boy pony, Lucky the stallion. Another line of exclusively mail-order ponies was the Birthflower ponies, which featured a pony for every month of the year. All had white bodies with pink hair and tails; their names were Carnation, Violet, Daffodil, Daisy, Lily of the Valley, Rose, Water Lily, Poppy, Morning Glory, Cosmos, Chrysantheum and Holly. Special baby ponies, such as the Pearlized Baby Ponies and Twice-As-Fancy babies, were also available by mail order. Some mail-order ponies, such as Sweet Scoops, Goldilocks and Rapunzel are rare and sought after by collectors.

International ponies

Some companies were licensed under Hasbro to produce their own line of ponies instead of shipping them from China or Hong Kong, where the vast majority of ponies were produced; these companies were located in Argentina, Brazil, France, Greece, India, Italy, Macau, Mexico and Spain. Some of these ponies are very similar to their Asian counterparts. For example, the Italian Clio looks very similar to Glory, with the most obvious difference being a non-glittery symbol. Some, such as the Mexican Twilight are a variation on existing colors, poses or species, while others, such as the Greek Ladybird, are completely unique to their region.
Due to factors such as limited production and their condition, international ponies tend to bring a higher price than their more-common counterparts. Ponies from certain countries are also easier to find, while others, such as those made in Greece and Brazil, are more difficult. There are also international ponies which were distributed from China or Hong Kong, but made exclusively for a particular region, either a variant of the local ponies or completely new types.
Most ponies released in the United States were found in Western Europe as well. The majority of US domestic mail-order ponies never appeared overseas, although many countries had their own mail-order systems. Many of the excess ponies offered by mail order in the US were bagged, carded and sold overseas. Some of the ponies and playsets were given different names abroad; for example, the Big Brother Ponies were known as Adventure Boy Ponies in the UK.

Related lines

;Petite Ponies
Petite Ponies were tiny pony figures sold in sets. Some had different characteristics, such as brushable hair, pearlized or glow-in-the-dark bodies. Under the base of each was an engraved hoof, which allowed the pony to function as a key to the Petite Playsets. Most of these smaller ponies had no official name, and many had the same symbols. They were sold from 1989 to 1991; only Earth Ponies and Pegasus Ponies were produced.
;Dream Beauties
These larger figures made of hard plastic were advertised as "grown up" ponies and called Dream Beauties. Unlike My Little Pony toys, they looked more like real horses in proportions and musculature. The Dream Beauties came in a range of decorated and accessorized styles, including plastic beads along the base of their manes, ornamentation in the style of carousel horses, glitter or pearlescent finishes, and elaborate symbols, some extending the full length of the body. All were Earth Ponies, except for the three Highflying Beauties, which had large, multicolored wings. They were sold from 1989 to 1990.
;My Little Kitty/Puppy/Bunny
Cat, dog and rabbit sets were sold under the Hasbro MLP logo during the early 1990s. Each Lil' Litters set consisted of a mother, two babies and a plastic comb. The mothers had flocked bodies, and the babies were miniature plastic figures. Kitty mothers had cottony tails, puppy mothers had either silky or cottony ears and bunny mothers had cottony tails and silky forelocks. There were also Nursery Family sets, featuring the puppy and kitty characters.
;Takara Variants
In 1985, Takara released a line of My Little Pony toys, which were released in two types: Osharena Pony and Kawaii Pony. Only released in Japan, these are a more anthropomorphic take on the toyline and considered as the most rare of the "G1" collection due to how they were released.

Media

Mid-1980s animated features

As a part of Hasbro's media strategy, My Little Pony, along with their other properties like Transformers and G.I. Joe, was adapted into following animated features:
The TV specials, the film, and the TV series were all set in the same milieu: Dream Valley, a land inhabited by witches, goblins and other magical creatures with whom the ponies, their human friend Megan, and their dragon friend Spike interacted.
In 2004, the first season of the original My Little Pony television series was released on DVD. The four-DVD collection features the two prime-time television specials and 50 episodes from the original series. Some songs from the original airing of the two specials have been cut, leaving the specials as they appeared when syndicated as part of the cartoon series. The ten-episode miniseries The End of Flutter Valley was released on DVD in 2005. 2006 brought the release of episodes from the second season, with two DVD releases: Flight to Cloud Castle and Other Stories and Quest of the Princess Ponies and Other Stories, as well as a DVD entitled Two Great Pony Tales with The Magic Coins and The Glass Princess available in eight episodes.

''My Little Pony Tales'' (1992)

My Little Pony Tales, premiered on July 3, 1992 on Disney Channel, was set in a different environment. This series anthropomorphized the ponies further than the works from the mid-1980s, as the ponies lived in a town, went to school, ran businesses, went on vacation and exchanged currency for goods.

Publications

were published by Egmont during the era.

Other merchandises

Besides the toys, merchandise included children's bedding and room decorations, plush toys, puzzles, clothing, books and playsets. There were also unusual items such as a pomander and toy sewing machines. In 1985, a picture disc featuring songs by Tony Markey was released.
During the 2000s, like other fictional characters of the 1980s, My Little Pony merchandise aimed at young women has also appeared, including T-shirts depicting "G1" ponies in a "retro" style, featuring slogans such as "Livin' in the 80s" or "I Love Rainbows".