Myntra
Myntra is an Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007 to sell personalized gift items.
In May 2014, Myntra.com was acquired by Flipkart.
History
Established by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena; Myntra sold on-demand personalized gift items. It mainly operated on the B2B model during its initial years. Between 2007 and 2010, the site allowed customers to personalize products such as T-shirts, mugs, mouse pads, and others.In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012 Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human.
In 2014 Myntra was acquired by Flipkart in a deal valued at. The purchase was influenced by two large common shareholders Tiger Global and Accel Partners. Myntra functions and operates independently. Myntra continues to operate as a standalone brand under Flipkart ownership, focusing primarily on "fashion-conscious" consumers.
In 2014, Myntra's portfolio included about 1,50,000 products of over 1000 brands, with a distribution area of around 9000 pincodes in India. In 2015, Ananth Narayanan became the Chief Executive Officer of Myntra.
On 10 May 2015, Myntra announced that it would shut down its website, and serve customers exclusively through its mobile app beginning 15 May. The service had already discontinued its mobile website in favour of the app. Myntra justified its decision by stating that 95% of traffic on its website came via mobile devices, and that 70% of its purchases were performed on smartphones. The move received mixed reception, and resulted in a 10% decline in sales. In February 2016, acknowledging the failure of the "app-only" model, Myntra announced that it would revive its website.
In September 2017, Myntra negotiated the rights to manage Esprit Holdings's 15 offline stores in India.
Myntra reported a net loss of ₹151.20 crore in the financial year 2017-18.
Acquisitions and investments
In October 2007, Myntra received its initial funding from Erasmic Venture Fund, Sasha Mirchandani from Mumbai Angels and a few other investors. In November 2008, Myntra raised almost $5 million from NEA-IndoUS Ventures, IDG Ventures and Accel Partners.Myntra raised $14 million in a Series B round of funding. This round of investment was led by Tiger Global, a private equity firm; the existing investors IDG Ventures and Indo-US Venture Partners also put in substantial amount towards funding Myntra. Towards the end of 2011, Myntra.com raised $20 million in its third round of funding, again led by Tiger Global. In February 2014, Myntra raised additional $50 Million funding from Premji Invest and few other Private Investors.
In April 2015, Myntra acquired Bengaluru-based mobile app development platform company Native5, with a view to strengthen and expand Myntra’s mobile technology team.
In July 2016, Myntra acquired mobile-based content aggregation platform Cubeit, to strengthen and expand its technology team.
In July, 2016 Myntra acquired their rival Jabong.com to become India’s largest fashion platform. In October 2017, Myntra partnered with Ministry of Textiles to promote handloom industry.
In April 2017, the company acquired InLogg, a city-based technology platform that provides end-to-end logistics solutions for the e-commerce sector.
In April 2018, Myntra bought Bengaluru-based start-up Witworks, a maker of wearable devices to strengthen its technology team.
Digital Reality Show (Fashion Influencer)
Launched its first digital reality show "Myntra Fashion Superstar" which is based on the fashion influencer talent hunt on Myntra app on 17 September 2019. In association with Zoom Studios, this show will identify & reward India’s next big fashion influencer. Show has eight episodes of reality series which will see 10 contenders competing with each other. They would also be mentored and judged by a star studded jury, from the world of Bollywood, TV and fashion, including Bollywood diva Sonakshi Sinha and leading celebrity stylist, Shaleena Nathani.Influencer Contestants
| Contestant | Age | Home Town | Occupation | Finish | Result |
| Tanumita Ghosh | 27 | Kolkata | Celebrity Stylist | Episode 8 | |
| Deepen Sharma | 26 | Mumbai | Fashion Artist | Episode 8 | |
| Sumedha Sharma | 23 | New Delhi | Student, Fashion Blogger | Episode 8 | |
| Jatin Jaluthria | 34 | Delhi | Fashion Blogger | Episode 7 | |
| Ishita Khanna | 25 | Madhya Pradesh | Fashion & Lifestyle Blogger | Episode 6 | |
| Mayur Saroj Rajput | 28 | Bhopal | Designer, Entrepreneur, Professor | Episode 5 | |
| Vishakha Rajani | 22 | Bhopal | Fashion Blogger, Digital Marketer | Episode 4 | |
| Prince Verma | 29 | Ludhiana | Actor | Episode 3 | |
| Aanchal Aware | 21 | Nagpur | Model/Blogger | Episode 2 | |
| Akshay Sharma | 23 | Delhi | Senior Executive Stylist | Episode 1 |
Summary
Regulatory action and lawsuits
The Enforcement Directorate are investigating Myntra for breach of Foreign Exchange Management Act.In January 2016, Enforcement Directorate issued notice to Myntra's owner Flipkart. It has a tie up with Nike with the dealer Funfash to sell all authentic Nike accessories