NTENT was founded in February 2010 as the result of a merger between Convera Corporation and Firstlight ERA, with roots in semantic search and natural language processing technologies dating back to the early 1980s. NTENT applied the contextual ad platform technology from Firstlight ERA, a key component of its technology stack to enter the advertising sector. Utilizing semantic analysis and advanced targeting capabilities, NTENT partnered with digital publishers, brands, and marketers Meredith Corporation, NBC, Scripps, and Viacom to launch a native, contextual ad platform that automatically matched advertisements to the concept of an article without the need for complex keyword management, thereby providing end-users with a native advertising experience. In June 2016, NTENT announced the expansion of its semantic search and natural language processing technologies, including support for the Russian language. This marked a key milestone for NTENT, whose core technology stack has evolved to include branches of Artificial Intelligence such as machine learning, knowledge representation and natural language understanding, to create a proprietary ontology with the ability to interpret taxonomic relationships and organize concepts regardless of language. NTENT’s platform uses enhanced semantic ranking and knowledge base technologies. By applying advanced semantic ranking algorithms across a vast lexicon and custom ontology using machine learning and natural language understanding, NTENT’s semantic and knowledge base technologies disambiguates complex queries to detect user intention and deliver relevant results for users. Today, NTENT's Voice and Search Platform as a Service has followed the natural progression of the times; first people used a computer to find things, then they used their phone. Now 50% of all searches will be voice searches by 2020. Humans are inquisitive by nature and have come to expect accurate answers in an instant. Questions and answers have always been the core of what NTENT excels at. Today, NTENT's Platform as a Service powers proprietary search engine and custom browser solutions for major Telecoms, as well as our voice solutions for large retailers, device manufacturers and cable companies.
