Nails Inc.


Nails Inc. is a London, England-based nail bar chain with 10 outlets across the United Kingdom.

Thea Green

Thea Green was born and brought up in Hoylake on the Wirral Peninsula, near Liverpool. Her father was a company director of Littlewoods, and her mother a housewife. She completed a degree in public relations and journalism at the London College of Fashion. While studying, she assisted on the fashion desk at the Daily Mail newspaper, and then Tatler magazine. Joining Tatler as fashion co-oordinator on graduation, she became fashion editor aged 24. Married with three children under the age of seven, Green lives in Fulham
Green was appointed Member of the Order of the British Empire in the 2011 Birthday Honours for services to the beauty industry.

History

Green noticed on travelling to New York city, the number of nail bars that were easily available. Working on a business plan with business partner MT Carney, they raised £200,000 through investors, and launched their first store in 1999 in South Molton Street in the West End of London.
After opening the first three stores in London, as the business expanded Carney left the business with her family for the United States. In 2000, Nails Inc opened department store concessions. In 2003, the company launched their training academy for beauty therapists in London. In 2005 they launched the luxury "champagne nail bar."

Present

Nails.INC is a homegrown, British nail brand, serving on average 10,000 customers per week through 10 locations. The company has concessions within key retailers, including Harvey Nichols, Selfridges, Fenwick, and is available to buy in John Lewis, Sephora, Boots and Superdrug.
The company now has stores in the UK, US, France, and Japan.
Nails Inc. is part of the Paint Shop, located in Selfridges, London. A concept developed by Nails Inc., The Paint Shop offers customers nail art designs, bespoke services and nail polishes.
In November 2012, Nails Inc. opened a nail bar in the Harvey Nichols Beauty Bazaar - a concept store located in the Liverpool One shopping centre, in the centre of Liverpool.
In June 2020, Nails.INC posted a message with its 240,000 followers on Instagram: Nails.INC will contribute proceeds for the whole month of June to Black Lives Matter. "We stand with the fight against systematic racism," the beauty brand shared on the June 1 post.

Awards