Naivas Limited
Naivas Supermarket, often referred to simply as "Naivas", is the largest supermarket chain in Kenya, with 62 outlets as of March 2020.
Location
The company headquarters, as well as the company's warehouses, are located in Sameer Business Park, in the Industrial Area of Nairobi, the capital and largest city of Kenya. The coordinates of the headquarters of Naivas Limited are: 01°19'36.0"S, 36°52'04.0"E.Overview
Naivas is headquartered in Nairobi, with retail outlets in many urban centres in the country. The chain is the country's largest supermarket chain followed by competitors Tuskys. Naivas recently opened a state of the art food market store, the first in East Africa. In July 2018, the company hired Andreas von Paleske, as an advisor to assist the business with its strategy and operations. This culminated in bringing experienced African private equity firm Amethis on board for a minority stake. At that time, Naivas Limited maintained 47 stores in Kenya. The supermarket chain opened its 53rd store in Kenya in July 2019 at Rongai, Nakuru County, with plans to open two more stores the same year.History
Naivas Limited was registered on 24 July 1990. It previously traded as Rongai Self Service Stores Limited, serving mainly in Rongai in Nakuru County. The company name was changed later to Naivasha Self Service Stores Limited, before re-branding to the current Naivas Limited, in 2007.In August 2013, the Johannesburg Stock Exchange-listed Massmart, a subsidiary of retail giant Walmart, offered to acquire a 51 per cent stake in Naivas at a cost of KSh3 billion, giving Massmart a controlling interest in the retail chain. The bid triggered a feud at family-owned Naivas, and some family members asked a court to block the sale. In October 2013, Naivas management stated that they were no longer selling a controlling stake to Massmart. On 16 July 2014, Naivas opened a store in Garissa, making it the first major retailer to open an outlet in the town. This was Naivas' 31st branch in Kenya.
Ownership
Naivas Limited is a privately owned company, whose shares are held by the descendants of its founder Peter Mukuha Kago, who died on 6 May 2010. The table below depicts the shareholding as of November 2014:| Rank | Name of Owner | Percentage Ownership |
| 1 | David Kimani | 25.0 |
| 2 | Simon Gachwe | 25.0 |
| 3 | Linet Wairimu | 15.0 |
| 4 | Grace Wambui | 15.0 |
| 5 | The Estate of Peter Mukuha Kago | 20.0 |
| Total | 100.00 |
In February 2020, the Competition Authority of Kenya approved the acquisition of 30 percent of Naivas shareholding by the French equity firm Amethis Finance at an undisclosed sum. In April 2020, Business Daily Africa reported that the International Finance Corporation had acquired a minority state in the company for US$15 million. As of that date the new shareholding in Naivas Limited, is as illustrated in the table below:
| Rank | Name of Owner | Percentage Ownership | Notes |
| 1 | Mukuha Family | ||
| 2 | Amethis Finance | 30.0 | |
| 3 | International Finance Corporation | ||
| 4 | Others | ||
| 5 | The Estate of Peter Mukuha Kago | ||
| Total | 100.00 |