Nar Mobile Nar is a brand for commercial activities of Azerfon , a mobile telecommunications company , located in Baku, Azerbaijan .Azerfon LLC launched its commercial activities on 21 March 2007 under brand name Nar Mobile. Today the network coverage of Azerfon claims to reach 80% of the territory of the Azerbaijan Republic . In certain remote areas Nar is the only provider offering service. Currently, over 2,100,000 subscribers use the network. In 2009 a non-stock partnership agreement was signed between Azerfon LLC and Vodafone Company. In December 2009 Azerfon released its 3G network , the first GSM operator in Azerbaijan to do so.Marketing Nar in Azerbaijani means pomegranate and that fruit is commonly used in the company's advertising which, it has been claimed, is a 'symbol of the relationship between Azerbaijan’s rich cultural heritage and modern life'. In 2011, Nar Mobile advertisements prominently featured Ell & Nikki , Azerbaijan's Eurovision Song Contest 2011 winners . On April 6 , the company announced rebranding, changing the brand name as Nar, the logo to symbolize pomegranate & communication bubble , and updating creative platform as "Nar Garden."
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