Natella Krapivina


Natella Krapivina is a Ukrainian producer and director who has worked extensively with Ukrainian singer LOBODA. She produces the travel show "Oryol i Reshka" and works for the TV channels Inter and Pyatnica!

Biography

Krapivina was born in Ashgabat and lived in Turkmenistan until age 11. In 2003, she graduated from the faculty of international law at the Kiev Institute of International Relations.

TeenSpirit Studio

While at the institute, Krapivina created her own production studio, which she called "TeenSpirit". She later launched the travel show "Oryol i Reshka". Together with partners Helen Synelnykova and Yevgen Synelnykov, they created a novelty on the Russian-speaking segment of Ukrainian television. TeenSpirit studio is also engaged in the production of videos and TV programs, among which the most popular are "Vokrug M" with Lesia Nikituk and "Kitchen with Dmitry Shepelev".

LOBODA

In 2010, Krapivina met Ukrainian singer-songwriter Svetlana Loboda, and has since become her record producer.
Krapivina on working with Loboda:

Gadar

In partnership with Loboda and her sound producer Mikhail Koshevoy, Krapivina founded the music label BogArt, which released the first single by rapper Gadar, titled "Не плачь".
The collaboration between LOBODA and Gadar is seen as the beginning of a popularization of urban culture in Ukraine.

Projects

TeenSpirit Studio TV shows and TV projects

;2013
  1. Svetlana Loboda – "Кохана"
;2014
  1. Svetlana Loboda – "Смотришь в небо"
  2. Nyusha – "Только" / "Don't You Wanna Stay"
;2015
  1. Svetlana Loboda – "Не нужна", "Пора домой", "Облиш"
;2016
  1. Svetlana Loboda – "К чёрту любовь", "Твои глаза"
  2. Gadar – "Не плачь"
;2017

Awards and nominations

Television projects

Video clips