National brand


A [private brand |]national brand is the brand of a product that is distributed nationally under a brand name - owned by a producer or distributor - as opposed to
local brands, and to
private-label brands
National brands compete with local and private brands. National brands are produced by, widely distributed by, and carry the name of the manufacturer.
On the other hand, marketing and advertising may give consumers the impression that a national-brand product is superior to a local- or private-branded product. Both types use an advertising tactic involving giving away promotional products. Entrepreneur Magazine explains more concisely, "physical gifts with your advertising on it such as balloons, smartphone wipes, key chains, fridge magnets, pens and notepads are always popular too."