| Image | Remarks |
The All Blacks | | The country's national rugby union team – three times world champions, and the country's best known sports team both locally and internationally. |
The Beehive | | The distinctly shaped executive wing of New Zealand Parliament Buildings, built in the 1970s. |
Bungy jumping | | Popularised by A.J. Hackett in the South Island, it has become a popular extreme sport worldwide. |
Haka | | A traditional Māori war dance, now widely used by sports teams as a challenge and by schools as a tribute or honour. |
Hei-tiki | | Traditional Māori ornamental pendants. |
Kiwifruit | | This fruit was branded kiwifruit when growers in New Zealand established successful cultivars suitable for export. It remains a major export for the country. |
Koru | | The koru, widely used in traditional Māori art, is a stylised depiction of an unfurling silver fern frond. |
The Lord of the Rings | | The film trilogy highlighted New Zealand's natural scenery and is widely associated with the country worldwide. |
Mitre Peak | | A distinctive peak which dominates Milford Sound, one of the country's most popular tourist destinations. |
Pāua | | A species of abalone. Its flesh is a delicacy, and its iridescent shell is used for ornamentation. |
Pavlova | | A meringue cake with a crisp crust and soft, marshmallow centre, topped with whipped cream and fruit. Its country of origin is widely contested by Australia. |
Pounamu | | Nephrite jade, highly valued by Māori both physically and spiritually. |
Sky Tower | | Opened in 1997, the Sky Tower is the tallest freestanding structure in the Southern Hemisphere. |