Nationale Postcode Loterij


The Nationale Postcode Loterij is the biggest charity lottery in the Netherlands. It was founded in 1989 by Novamedia, a marketing agency that sets up and runs charity lotteries. Fifty percent of the proceeds of this lottery are donated amongst 81 charities, which, in 2010 amounted to over 270 million euros.
Prize winners are the lot owners whose postal code, a code that forms part of the winners' residential address, has been drawn. Hence even if not participating one may still find out that one would have won had one played. Anticipations of post-decisional regret influence decisions to play the Postcode lottery. Till 2012 it was not even allowed to use the postal code for commercial purposes. In that year these rules were just abolished by the government.

''Ambassadors''

Several notable individuals endorse the lottery, and have been appointed ambassadors, including:
Figures are in millions of euros:
Charities receiving proceeds include: