NickRewind
NickRewind is an American late night programming block that broadcasts nightly over the channel space of TeenNick. The block shows reruns of mid-late 1980s, 1990s, and early-mid 2000s children's programming, mostly shows that aired on Nickelodeon during their original runs. The block broadcasts nightly from 10 p.m. to 6 a.m.
The block was preceded in the format by The 90s Are All That, which debuted the night of July 25, 2011 and was inspired by a large amount of interest in classic Nickelodeon series from the 1990s by users of social media outlets such as Facebook. From October 7, 2011 through October 23, 2011, the block aired in an earlier time slot, from 10 p.m. to midnight. Response to the debut was very positive; hashtags pertaining to the block became trending topics on Twitter and the Nielsen Ratings for TeenNick on the debut night increased to between eight and 60 times the ratings TeenNick received in previous weeks, beating numerous higher-profile basic cable programs in the same time slot.
Beginning October 5, 2015, the block expanded to eight hours, and began airing a broader variety of series. As The Splat, the block's name and logo came from Nickelodeon's logo from 1984; a white brush-printed wordmark on an amorphous orange background. To align itself with Nickelodeon's cross-platform branding, the block changed its name to NickSplat on May 1, 2017. The block would adopt its current name on March 15, 2019.
History
2011–15: As "The '90s Are All That"
The final week of 2011, dubbed "Party Like It's the '90s", featured shows originally featured in the 1995 through 1999 incarnation of SNICK. KaBlam! and Animorphs were excluded and replaced with other SNICK programs of the era. This also included '90s Nick IDs. The December 31 edition, called "Stick Clark's New Year's Sticking Eve", featured the revival of "U-Dip," another Nick in the Afternoon feature, as an homage of the large list of objects dropped on New Year's Eve across the United States. Nickelodeon's trademark slime won the vote. The block started at 10 pm and ended at 2 am, with a re-air from 2 am–6 am, to accommodate the occasion. To symbolize the end of 2011, the regular-length series finales of The Secret World of Alex Mack, Kenan & Kel, Clarissa Explains It All, and Doug aired from 10 pm to midnight.To symbolize the beginning of 2012, the above-mentioned series premieres aired from 12 to 2 am. The night also featured Stickly's brother Woodknot and Face, who was the host of Nick Jr. for several years. It was, to date, the only appearance of any Nick Jr. property on the block until Face appeared again on March 27, 2016.
2015–19: As The Splat/NickSplat
On September 11, 2015, the block's Facebook page announced a new program block called "The Splat". It was later confirmed that The Splat would launch on October 5, 2015, and run for eight hours. The same general format and program library is being used, with less repetition of series; whereas The '90s Are All That aired most of its shows five days a week, The Splat added a number of shows into the rotation that had either not yet been seen on the previous block or had only aired as special presentations, no longer airing them on a set weekly schedule. These programs also included programs that originally aired in the 1980s and the 2000s.On March 27, 2016, in preparation for Easter, Face from Nick Jr. appeared on the block once again in a sketch where he attempts to help viewers find the Easter Bunny.
On April 1, 2016, just minutes into a broadcast of CatDog, a random cutaway occurred abruptly leading to the music video for "Never Gonna Give You Up" by Rick Astley featuring Stick Stickly in many scenes. This was dubbed "#StickRoll" and served as an April Fools' Day prank referencing Rickrolling, a form of internet pranking popular in the late 2000s. Later, during a broadcast of Doug, the channel's aspect ratio was rotated 90 degrees as another joke.
On November 23, The Splat aired in simulcast with Nick at Nite a reunion special of Double Dare to celebrate the 30th anniversary of the show's premiere. The special featured the cast of All That participating in a new first-run episode of the game; to accommodate the simulcast, The Splat began airing an hour earlier than usual.
To align itself with Nickelodeon's cross-platform branding, The Splat was renamed NickSplat on May 1, 2017.
From November 17 to November 23, 2017, NickSplat aired every episode of Hey Arnold! every night. The marathon led up to the premiere of ', which was simulcasted on Nickelodeon and Nicktoons. It was followed by the NickSplat premiere of The SpongeBob SquarePants Movie, making it the first time SpongeBob content has aired on the block.
On January 22, 2018, The Ren & Stimpy Show began airing on the block at 3AM.
On August 28, a NickSplat-branded channel was launched on VRV, featuring much of the same programming as well as debuting shows, such as Nick Arcade and Zoey 101.
In January 2019, NickSplat shifted to a marathon format where each night's programming consists solely of a block of one show. In addition, shows from the mid to late 2000s were featured on the first four Wednesday nights of January, starting with Invader Zim on January 2,, ' on January 9, Danny Phantom on January 16, and Back at the Barnyard on January 23. The latter series marks the first time a show from the 2010s was broadcast from the block.
2019–present: As NickRewind
On March 15, 2019, NickSplat's YouTube channel was renamed NickRewind. Three days later on March 18, 2019, the rest of its social media along with the block was officially renamed "NickRewind".On July 15, 2019, TeenNick overhauled its overnight programming, eliminating most of NickRewind and replacing it with content from AwesomenessTV and MTV. With this change, NickRewind was reduced to two hours, airing in the early mornings. However, several days later, MTV's programming was dropped and the block expanded to five hours on weekdays and 8 hours on weekends, beginning August 2, with the block returning to a marathon format of multiple episodes of the same series each night, airing airs 12 AM to 6 AM on weekdays and 10 PM to 6 AM on weekends.
On August 10, 2019, NickRewind gained back its original timeslot while also gaining the 10 PM hour, making it the first time its run for eight hours, since 2017.
Programming
Programs that have aired during the NickRewind block include Hey Arnold!, Rugrats, Rocko's Modern Life, The Ren & Stimpy Show, Doug, and Danny Phantom. The block has also aired occasional telecasts of films based on Nicktoons.Awards and nominations
Media and merchandise
Emoji keyboard app
In September 2015, along with the announcement of The Splat, it was also announced that a new keyboard app would be released to the Apple App Store and Google Play, which is titled "The Splat Emoji Keyboard" developed by Snaps Media. The keyboard features pictures and GIFs of 90s Nicktoons characters and various objects. The app was released in October 2015, coinciding with the launch of The Splat.On May 2, 2017, the app was renamed "NickSplat Keyboard" to coincide with the name change of the block; despite the current name change, the former name remains.
Website
In 2011, when the block was known as "The '90s Are All That", it had its dedicated website, which featured clips, the schedule, and voting sections. In 2014 when the block re-branded, the website was removed and was simply a webpage on TeenNick.com. When The Splat was announced, a new website was made and featured quizzes, clips, and posts from their various social media pages until its shutdown as its next name as NickSplat in late February 2018.In 2017, NickSplat launched a weekly Web series, NSFW: Nick Shows were Freakin' Weird, which features clips of NickSplat shows containing adult innuendos that viewers would not have understood as children.